Miu Miu will reopen its flagship store on London's New Bond Street on June 7, 2025, introducing a new retail concept based on cultural exchange, dialogue and the coming together of a lively, intelligent and caring community in a warm and welcoming space.

Courtesy of Miu Miu
Located on the corner of New Bond Street and Bruton Street, the store boasts an area of approximately 700 square meters and carries the complete Miu Miu collection, including bags, shoes, clothing, leather goods, eyewear and small accessories. The interior is designed to embody the brand's spirit of combining dreams and reality, history and experimentation, femininity and playful individuality.

Courtesy of Miu Miu
The first floor will primarily stock accessories, with apparel displayed on the second floor. The modern, minimalist first floor features industrial metal floors, a light ceiling and the store's signature pale blue walls, interspersed with wooden beams and shelving that add warmth. For the first time, the store has incorporated two large display counters, one in vivid yellow and one in green. Accessories are displayed on the counters, while a large pale blue modular sofa surrounds the shoe area.

Courtesy of Miu Miu
A metal staircase leads to the second floor, where a more intimate and homey atmosphere awaits. Modular wooden floors and ceilings frame the floors, and hanging racks line the walls, leading to lounge areas furnished with sofas and carpets in a variety of shapes and colors. Private fitting rooms, adorned with precious embroidered fabrics, are surrounded by shelves stocked with the latest Miu Miu looks.

Courtesy of Miu Miu
At the other end of the floor, a large room is available for private appointments. The store is launching an exclusive worldwide preview of the new "Miu Miu Upcycled" collection, created in collaboration with costume, production and set designer Catherine Martin.

Courtesy of Miu Miu




For inquiries:
Miu Miu Client Service
Tel: 0120.451.993