Swiss watch brand Baume & Mercier will release the Linea MOA10121 (273,000 yen), the first Japan-exclusive model of its women's line, Linea, on March 1st.

Baume & Mercier decided to release this Japan-exclusive model as part of its ongoing support for women and children affected by the Great East Japan Earthquake. To celebrate the release, Baume & Mercier has also decided to donate 5 million yen to the Japanese Organization for International Cooperation in Family Planning (JOICEP), a public interest incorporated foundation, which will use the proceeds to support mothers and children in the affected areas.

This limited edition model features a pink mother-of-pearl dial inspired by cherry blossoms and a leather strap (interchangeable). It will be available at authorized retailers nationwide, including Isetan Shinjuku and Hankyu Umeda Main Store, from March 1st.