
DIESEL will be holding a pop-up event on the second floor of the main building of the Isetan Shinjuku store from March 20th to March 26th. In addition to the release of Isetan-exclusive items from the 2013 Spring/Summer collection, the event will also feature an early preview of the Diesel Art Gallery's art exhibition.
Diesel's new spring/summer collection features military pieces incorporating delicate details, shirt dresses with a focus on form, and vividly colored accessories, all of which exude strength and sexuality. The popular denim collection will also be featured.
In addition, an Isetan-exclusive jumpsuit (¥34,650) and a limited edition model of "Jog Jeans," a new denim style that combines denim and sweatshirts (¥45,150) will be released in conjunction with the event. The first 150 customers who spend ¥21,000 or more during the event will receive an original novelty gift.
The space will also feature the work of visual artist Sarah Illenberger, known for her vivid and humorous works, and creative director Miho Kinomura, who has worked on numerous high-fashion advertisements. An exhibition of the two artists is scheduled to be held at the Diesel Art Gallery in Shibuya, Tokyo in May of this year.






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