The fur fur. AW13-14 collection was unveiled at Laforet Museum Harajuku on March 22nd. Creative director Koichi Chida and designer Aya Furuhashi were the designers. With a few exceptions, all-black styles appeared one after another, evoking a funeral-like, all-black worldview. The show began with variations on a black, V-neck, sleeveless long dress, followed by camisole dresses and leather jackets, pantsuits, and coat dresses. While some dresses featured ruffles and lace, many were sexy and mature, flattering feminine lines, a departure from the girly aesthetic of previous collections. A black carpet was laid out on the runway, and after Emma Maeda recited fragments of poetry in her sweet, childlike voice, pianist Akiko Samukawa sat at the grand piano and began the show with a dreamlike performance of a melodic "C" note. "Now that it's been about 10 years since I started the brand, I've gone back to my roots and brought out the hard part that was originally inside me. Fur Fur always has an element of 'night' as a theme, but this time I'm expressing darkness. I was moved when I first heard pianist Samukawa-san's performance, which created an incredible sense of spaciousness with just the note of C, and it made me wonder what it would be like to create clothes that expressed multiple overlapping tones. I incorporated this into the show, so that even the monotonous colour 'black' would have a sense of spaciousness," said Chida.