Naomi Osaka is a world-class tennis player and an outstanding athlete with a winning mindset. She is also known as a passionate social activist who uses her voice to create a better world. 
Swiss luxury watch brand TAG Heuer has announced that professional tennis player Naomi Osaka will serve as its brand ambassador. TAG Heuer's ambassadors include some of the world's most talented and distinguished young players.
http://tag.hr/NaomiO_CW2101
 
 
Since turning professional with the Women's Tennis Association (WTA) in 2013, Naomi Osaka has become one of the world's most powerful and influential tennis players. Her achievements to date include winning the WTA Award for Best Newcomer in 2016. In 2018, she won the US Open, becoming the first Japanese player to win a Grand Slam title and the first Asian woman to reach the number one spot in singles. She then won the Australian Open in 2019 and her second US Open title in 2020.
 
Naomi Osaka is also a leading voice in social activism. Tennis legend Billie Jean King was impressed by Naomi Osaka's intense passion not only for her game but also for what she believes in. She said, "She's very quiet and calm, but she has a fire inside and thinks things through. I really admire what she does. Sports is a stage, and women's tennis is a leader in women's sports. Naomi has really grown so much over the past few years."
 
 
Naomi Osaka also expresses herself through fashion, which she describes as her second passion after tennis. Her style and sense are as bold and eye-catching as her tennis games. Her new TAG Heuer watch will further enhance her fashion and draw attention to the brand's new women's products. TAG Heuer is looking forward to working with its newest brand ambassador at every tournament starting this year. In Osaka, TAG Heuer sees a powerful expression of the brand's founding principles - action, high performance, mental toughness and a passion for the avant-garde - and believes she is a natural fit for the brand. She is the perfect embodiment of its slogan, "Don't Crack Under Pressure." At the heart of her game are her big serve and powerful round game, weapons that are enhanced by the intelligence, focus and execution she brings to the table during her matches.
 
 
Sports Illustrated describes Naomi Osaka as "the future of the Women's Tennis Association (WTA)." She is a multigenerational, multicultural figure. Born in Osaka to a Japanese mother and a Haitian-born father, she immigrated to the United States as a child and still lives there. However, when the 2020 Olympic Games in Tokyo begin in August 2021, she will compete for the host country, Japan. "We are incredibly proud to welcome Naomi to the TAG Heuer family. Her athletic achievements and drive are exceptional, but even more impressive is her passionate spirit and social activism, which inspires so many. We look forward to supporting Naomi as she begins the 2021 season and prepares for her Olympic debut," said TAG Heuer CEO Frédéric Arnault. Naomi Osaka added, "I am honored and excited to join TAG Heuer as a brand ambassador. This partnership and friendship exemplifies our shared mindset and values. The brand's pioneering approach, embodying the slogan 'Don't Crack Under Pressure,' mirrors the way I live my life, both on and off the court." Naomi Osaka's precision and mental strength are essential to bringing home the trophy—the same values TAG Heuer has upheld since 1860. Known for its innovative developments that improve the measurement of sports performance, TAG Heuer is committed to achieving the ultimate in precision. As one of the world's most popular sports, its involvement in tennis is a natural fit. TAG Heuer partners with some of the most intense and thrilling sporting events around the world, timing champions who push boundaries, achieve the impossible and never buckle under pressure.
 
https://youtu.be/-OTm93-IhE0
http://tag.hr/NaomiO_CW2101
 
Model worn by Naomi Osaka
 
 
 
Ref.SBG8A80.BT6221 255,000 yen (excluding tax)
Wear OS by Google / Stainless steel case / All-active and flash OLED touchscreen / 45mm case diameter / Black rubber strap
http://tag.hr/3olautK
 
<TAG Heuer Connected Interchangeable Straps (sold separately)>
 
Ref.BT6231 17,000 yen (excluding tax)
https://tag.hr/37y6Mpo
 

Ref.BT6237 17,000 yen (excluding tax)
http://tag.hr/3bSPt6v
 
<TAG Heuer Aquaracer Lady>
 

Ref.WBD2313.BA0740 ¥230,000 (excluding tax)
Quartz movement / Stainless steel case / Blue mother-of-pearl dial / 35mm case diameter / Hour, minute, second, and date display / Stainless steel bracelet
http://tag.hr/38XNs77
 
www.tagheuer.com
Twitter: @TAGHeuerJapan , Facebook: @TAGHeuer , LINE: @tagheuer
https://tag.hr/pr
 
Contact Us
LVMH Watch & Jewelry Japan TAG Heuer TEL: 03-5635-7054
 
Click here for company press release details
 
Swiss luxury watch brand TAG Heuer has announced that professional tennis player Naomi Osaka will serve as its brand ambassador. TAG Heuer's ambassadors include some of the world's most talented and distinguished young players.
http://tag.hr/NaomiO_CW2101

Since turning professional with the Women's Tennis Association (WTA) in 2013, Naomi Osaka has become one of the world's most powerful and influential tennis players. Her achievements to date include winning the WTA Award for Best Newcomer in 2016. In 2018, she won the US Open, becoming the first Japanese player to win a Grand Slam title and the first Asian woman to reach the number one spot in singles. She then won the Australian Open in 2019 and her second US Open title in 2020.

Naomi Osaka is also a leading voice in social activism. Tennis legend Billie Jean King was impressed by Naomi Osaka's intense passion not only for her game but also for what she believes in. She said, "She's very quiet and calm, but she has a fire inside and thinks things through. I really admire what she does. Sports is a stage, and women's tennis is a leader in women's sports. Naomi has really grown so much over the past few years."

Naomi Osaka also expresses herself through fashion, which she describes as her second passion after tennis. Her style and sense are as bold and eye-catching as her tennis games. Her new TAG Heuer watch will further enhance her fashion and draw attention to the brand's new women's products. TAG Heuer is looking forward to working with its newest brand ambassador at every tournament starting this year. In Osaka, TAG Heuer sees a powerful expression of the brand's founding principles - action, high performance, mental toughness and a passion for the avant-garde - and believes she is a natural fit for the brand. She is the perfect embodiment of its slogan, "Don't Crack Under Pressure." At the heart of her game are her big serve and powerful round game, weapons that are enhanced by the intelligence, focus and execution she brings to the table during her matches.

Sports Illustrated describes Naomi Osaka as "the future of the Women's Tennis Association (WTA)." She is a multigenerational, multicultural figure. Born in Osaka to a Japanese mother and a Haitian-born father, she immigrated to the United States as a child and still lives there. However, when the 2020 Olympic Games in Tokyo begin in August 2021, she will compete for the host country, Japan. "We are incredibly proud to welcome Naomi to the TAG Heuer family. Her athletic achievements and drive are exceptional, but even more impressive is her passionate spirit and social activism, which inspires so many. We look forward to supporting Naomi as she begins the 2021 season and prepares for her Olympic debut," said TAG Heuer CEO Frédéric Arnault. Naomi Osaka added, "I am honored and excited to join TAG Heuer as a brand ambassador. This partnership and friendship exemplifies our shared mindset and values. The brand's pioneering approach, embodying the slogan 'Don't Crack Under Pressure,' mirrors the way I live my life, both on and off the court." Naomi Osaka's precision and mental strength are essential to bringing home the trophy—the same values TAG Heuer has upheld since 1860. Known for its innovative developments that improve the measurement of sports performance, TAG Heuer is committed to achieving the ultimate in precision. As one of the world's most popular sports, its involvement in tennis is a natural fit. TAG Heuer partners with some of the most intense and thrilling sporting events around the world, timing champions who push boundaries, achieve the impossible and never buckle under pressure.
https://youtu.be/-OTm93-IhE0
http://tag.hr/NaomiO_CW2101
Model worn by Naomi Osaka

Ref.SBG8A80.BT6221 255,000 yen (excluding tax)
Wear OS by Google / Stainless steel case / All-active and flash OLED touchscreen / 45mm case diameter / Black rubber strap
http://tag.hr/3olautK
<TAG Heuer Connected Interchangeable Straps (sold separately)>

Ref.BT6231 17,000 yen (excluding tax)
https://tag.hr/37y6Mpo

Ref.BT6237 17,000 yen (excluding tax)
http://tag.hr/3bSPt6v
<TAG Heuer Aquaracer Lady>

Ref.WBD2313.BA0740 ¥230,000 (excluding tax)
Quartz movement / Stainless steel case / Blue mother-of-pearl dial / 35mm case diameter / Hour, minute, second, and date display / Stainless steel bracelet
http://tag.hr/38XNs77
www.tagheuer.com
Twitter: @TAGHeuerJapan , Facebook: @TAGHeuer , LINE: @tagheuer
https://tag.hr/pr
Contact Us
LVMH Watch & Jewelry Japan TAG Heuer TEL: 03-5635-7054
Click here for company press release details
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