Uiscel SENSE OF PLACE is a genderless activewear brand born from SENSE OF PLACE by URBAN RESEARCH.
Concept
Whether watching a bonfire in nature, walking around town, or cooking at home. Like water, Uiscel blends into every aspect of our lives, making our lifestyles more comfortable with its functionality. It also perfectly satisfies the current fashion trends. With this in mind, the brand was born: Uiscel, a combination of the Irish words "uisce" (water) and "cell" (cell).
Combining functionality and fashion, its items are versatile enough to be worn as outdoor wear, city wear, or loungewear, regardless of gender. They're pieces you'll want to share with your partner or friends, and as easy-to-wear entry-level wear, they offer an opportunity for city dwellers to get back in touch with nature, broadening the ways you use clothing and the scope of your lifestyle.
Uiscel SENSE OF PLACE is sure to encourage people to live more active lives.
Item
They're thoughtful and incredibly easy to use, with features like being "lightweight, quick-drying, and featuring a pocket big enough to fit a mobile battery." Yet, unlike serious outdoor gear, they're not so over-the-top that they limit the occasions you can wear them. Uiscel SENSE OF PLACE items have a standard, effortless functional beauty. Like skirts that look good on men as aprons, for example, most can be worn by both men and women, transforming into either clothing or tools depending on the occasion. Uiscel SENSE OF PLACE is the only place where you can enjoy this kind of activewear as fashion at an affordable price.
Social ActionBy using recycled materials and working with unique people from other industries in various regions, we not only enrich the lifestyles of those who wear our products, but also the environment of those who make them.
instagram@uiscel_sop
Release Date
Pre-orders begin on Friday, January 22, 2021 at the Urban Research Online Store
Release date: Friday, February 26, 2021 at all Sense of Place by Urban Research stores (excluding some stores)
Available at
Urban Research Online Store, ZOZOTOWN
All Sense of Place by Urban Research stores (excluding some stores)
Click here for company press release details
Concept
Whether watching a bonfire in nature, walking around town, or cooking at home. Like water, Uiscel blends into every aspect of our lives, making our lifestyles more comfortable with its functionality. It also perfectly satisfies the current fashion trends. With this in mind, the brand was born: Uiscel, a combination of the Irish words "uisce" (water) and "cell" (cell).
Combining functionality and fashion, its items are versatile enough to be worn as outdoor wear, city wear, or loungewear, regardless of gender. They're pieces you'll want to share with your partner or friends, and as easy-to-wear entry-level wear, they offer an opportunity for city dwellers to get back in touch with nature, broadening the ways you use clothing and the scope of your lifestyle.
Uiscel SENSE OF PLACE is sure to encourage people to live more active lives.
Item
They're thoughtful and incredibly easy to use, with features like being "lightweight, quick-drying, and featuring a pocket big enough to fit a mobile battery." Yet, unlike serious outdoor gear, they're not so over-the-top that they limit the occasions you can wear them. Uiscel SENSE OF PLACE items have a standard, effortless functional beauty. Like skirts that look good on men as aprons, for example, most can be worn by both men and women, transforming into either clothing or tools depending on the occasion. Uiscel SENSE OF PLACE is the only place where you can enjoy this kind of activewear as fashion at an affordable price.
Social ActionBy using recycled materials and working with unique people from other industries in various regions, we not only enrich the lifestyles of those who wear our products, but also the environment of those who make them.
instagram@uiscel_sop
Release Date
Pre-orders begin on Friday, January 22, 2021 at the Urban Research Online Store
Release date: Friday, February 26, 2021 at all Sense of Place by Urban Research stores (excluding some stores)
Available at
Urban Research Online Store, ZOZOTOWN
All Sense of Place by Urban Research stores (excluding some stores)
Click here for company press release details
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