Shiro Co., Ltd., developer of the cosmetics brand "SHIRO," will release its first limited-edition fragrance, "White Musk," exclusively online. Pre-orders will begin at 10:00 AM on January 21, 2021, exclusively on the SHIRO online store, with deliveries beginning around February 4, 2021.
This is the first fragrance in the limited-edition fragrance series, which delivers a new scent each month to herald the arrival of a new season.
Musk notes are an essential component of the classic fragrances SAVON, WHITE TEA, and WHITE LILY. These fragrances feature several musk notes balanced with fruits and flowers to match the scent. Musk plays a vital role in creating SHIRO's signature scents, whether it's modern musk, powdery musk, clear and translucent musk, or fruity musk.
This limited-edition fragrance is centered around these musks. SHIRO's first "White Musk" features musk from top to bottom, complemented by fresh citrus fruits, beautifully blooming flowers, and ginger, giving the fragrance a more modern and profound impression. A warm, translucent sweetness envelops the entire floral musk fragrance.
Enjoy this special, limited-edition "White Musk," created with the hope that it will bring a smile to your face whether you're outdoors or indoors, as you build up anticipation for spring.
"White Musk Eau de Parfum"
You can enjoy different scents depending on where you apply "White Musk Eau de Parfum," such as your wrists, neck, or feet. The transparent fragrance, a harmonious blend of citrus fruits, flowers, and musk, is particularly striking in the chilly winter air. The fresh scent lasts for approximately 5 to 6 hours.
"White Musk Hair Oil"
"White Musk Hair Oil" is formulated with highly moisturizing crambe abyssinica seed oil, adding moisture and shine to dry, frizzy hair, leaving it feeling soft and smooth. Every time your hair sways, the fragrance spreads faintly.
"White Musk Room Fragrance"
"White Musk Room Fragrance" gently spreads its fragrance throughout large spaces such as living rooms and bedrooms, allowing you to enjoy the scent of the season while relaxing in your room. You can adjust the strength of the fragrance by changing the number of sticks. The pleasant scent will last for approximately two and a half months.
[Fragrance Type]
A floral musk fragrance that is enveloping in a warm, transparent sweetness
TOP: A fresh and modern citrus scent
MIDDLE: A gorgeous floral scent with a hint of spice
LAST: A warm, transparent, sweet scent
[Hashtags]
#SHIRO #Shiro #SHIROfragrance #LimitedEditionFragrance #WhiteMusk #EauDeParfum #HairOil #RoomFragrance #EthicalDiscount
[About the product]
■"White Musk Eau De Parfum" 40mL 3,800 yen + tax [Ethical Discount] 3,690 yen + tax ■ White Musk Hair Oil 30mL 3,000 yen + tax [Ethical Discount] 2,910 yen + tax ■ White Musk Room Fragrance 200mL 4,200 yen + tax [Ethical Discount] 4,070 yen + tax Pre-orders begin at 10:00 AM on Thursday, January 21, 2021 [SHIRO Online Store Exclusive] Deliveries will begin sequentially from around Thursday, February 4, 2021 [About the Ethical Discount] From an ethical perspective, which we value, we have prepared packaging-free products. Unfortunately, the paper box that is intended to protect the product is thrown away once the product is used. Based on ethical thinking, we have considered the health of the global environment and sustainability, and as a result, we are offering a 3% discount off the regular product price to cover the packaging materials that can be omitted by going packageless.
[Ethical Discount] Participating stores: SHIRO Online Store, Lumine Est Shinjuku Store / SHIRO SELF
About SHIRO SELF: https://shiro-shiro.jp/ext/shiro_self.html
[About SHIRO]
A cosmetics brand started with the simple idea of "making things we want to use every day." With all functions from development to sales in-house, the brand has continued to create products based on ethical beliefs since its founding. We offer skincare, cosmetics, and fragrances that maximize the power of ingredients grown in harsh natural environments, both in Japan and abroad. In addition to directly managed stores throughout Japan, we also have a store in London. We also offer a variety of business formats, including SHIRO LIFE, a food selection service that delivers carefully selected ingredients, just like the ingredients used in our products; SHIRO CAFE, a cafe that conveys the deliciousness of ingredients through its cuisine; and SHIRO BEAUTY, a salon where you can experience the full beauty that SHIRO proposes.
Click here for company press release details
This is the first fragrance in the limited-edition fragrance series, which delivers a new scent each month to herald the arrival of a new season.
Musk notes are an essential component of the classic fragrances SAVON, WHITE TEA, and WHITE LILY. These fragrances feature several musk notes balanced with fruits and flowers to match the scent. Musk plays a vital role in creating SHIRO's signature scents, whether it's modern musk, powdery musk, clear and translucent musk, or fruity musk.
This limited-edition fragrance is centered around these musks. SHIRO's first "White Musk" features musk from top to bottom, complemented by fresh citrus fruits, beautifully blooming flowers, and ginger, giving the fragrance a more modern and profound impression. A warm, translucent sweetness envelops the entire floral musk fragrance.
Enjoy this special, limited-edition "White Musk," created with the hope that it will bring a smile to your face whether you're outdoors or indoors, as you build up anticipation for spring.
"White Musk Eau de Parfum"
You can enjoy different scents depending on where you apply "White Musk Eau de Parfum," such as your wrists, neck, or feet. The transparent fragrance, a harmonious blend of citrus fruits, flowers, and musk, is particularly striking in the chilly winter air. The fresh scent lasts for approximately 5 to 6 hours.
"White Musk Hair Oil"
"White Musk Hair Oil" is formulated with highly moisturizing crambe abyssinica seed oil, adding moisture and shine to dry, frizzy hair, leaving it feeling soft and smooth. Every time your hair sways, the fragrance spreads faintly.
"White Musk Room Fragrance"
"White Musk Room Fragrance" gently spreads its fragrance throughout large spaces such as living rooms and bedrooms, allowing you to enjoy the scent of the season while relaxing in your room. You can adjust the strength of the fragrance by changing the number of sticks. The pleasant scent will last for approximately two and a half months.
[Fragrance Type]
A floral musk fragrance that is enveloping in a warm, transparent sweetness
TOP: A fresh and modern citrus scent
MIDDLE: A gorgeous floral scent with a hint of spice
LAST: A warm, transparent, sweet scent
[Hashtags]
#SHIRO #Shiro #SHIROfragrance #LimitedEditionFragrance #WhiteMusk #EauDeParfum #HairOil #RoomFragrance #EthicalDiscount
[About the product]
■"White Musk Eau De Parfum" 40mL 3,800 yen + tax [Ethical Discount] 3,690 yen + tax ■ White Musk Hair Oil 30mL 3,000 yen + tax [Ethical Discount] 2,910 yen + tax ■ White Musk Room Fragrance 200mL 4,200 yen + tax [Ethical Discount] 4,070 yen + tax Pre-orders begin at 10:00 AM on Thursday, January 21, 2021 [SHIRO Online Store Exclusive] Deliveries will begin sequentially from around Thursday, February 4, 2021 [About the Ethical Discount] From an ethical perspective, which we value, we have prepared packaging-free products. Unfortunately, the paper box that is intended to protect the product is thrown away once the product is used. Based on ethical thinking, we have considered the health of the global environment and sustainability, and as a result, we are offering a 3% discount off the regular product price to cover the packaging materials that can be omitted by going packageless.
[Ethical Discount] Participating stores: SHIRO Online Store, Lumine Est Shinjuku Store / SHIRO SELF
About SHIRO SELF: https://shiro-shiro.jp/ext/shiro_self.html
[About SHIRO]
A cosmetics brand started with the simple idea of "making things we want to use every day." With all functions from development to sales in-house, the brand has continued to create products based on ethical beliefs since its founding. We offer skincare, cosmetics, and fragrances that maximize the power of ingredients grown in harsh natural environments, both in Japan and abroad. In addition to directly managed stores throughout Japan, we also have a store in London. We also offer a variety of business formats, including SHIRO LIFE, a food selection service that delivers carefully selected ingredients, just like the ingredients used in our products; SHIRO CAFE, a cafe that conveys the deliciousness of ingredients through its cuisine; and SHIRO BEAUTY, a salon where you can experience the full beauty that SHIRO proposes.
Click here for company press release details
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