Designer, Simone Rocha
A-line coat ¥24,999 Pairy shirt ¥9,999 Pearl dress shoes ¥29,999
For Spring 2021, H&M has chosen Irish-born, London-based fashion designer Simone Rocha as its new designer collaboration. The "Simone Rocha x H&M" collection will include Simone Rocha's signature womenswear as well as Simone Rocha's first menswear and kidswear collections.

The collection will be available in selected stores and on the official online store (hm.com) from March 11th.

Actress Daisy Edgar-Jones
Puff Sleeve Shirt 9,499 yen Sequin top 9,999 yen Hair clip 3,999 yen (set of 2) Ribbon barrette (set of 3) 3,999 yen
Model: Tess Mc Millan
Cloak Dress ¥24,999 Crystal Mop Hairpin (Set of 2) ¥3,999 Crystal Earrings ¥4,999 Ribbon Barrette (Set of 3) ¥3,999
Each collection item is designed to be coordinated to complete a wardrobe, and includes everything from special occasion wear such as tulle dresses and tailoring to casual T-shirts, knitwear, shirts, and outerwear such as trench coats, as well as accessories such as Simone Rocha's signature sparkling jewelry and footwear adorned with pearls.

Trench Coat ¥24,999, Shirt ¥9,999, Ribbon Brooch ¥5,999
About the Collection
Simone Rocha is the first Irish designer to collaborate with H&M. As with her other work, this collection draws on a wide range of inspirations, from her own ethnic heritage to the traditional crafts of Hong Kong and some of the greatest artists in art history.

The "Simone Rocha x H&M" collection draws on many of the silhouettes, stitching and decorative forms that have defined the Simone Rocha universe, and pays homage to the archive collections that have woven the brand's story. The collection's designs and motifs are inspired by the Tudor dynasty, a dynasty that ruled England and Ireland from the late 15th to the 17th centuries, as well as natural floral prints, portraits, photography, dolls and toys.

Left: Activist Adowa Aboah
Ruffle Dress ¥18,999 Ribbon Barrette (Set of 3) ¥3,999 Hair Clip (Set of 2) ¥3,999
Right: Artist Kesewa Aboah
Coupe Dress ¥22,999
Specially created by H&M for this collaboration, the tartan, beading and floral prints are based on a colour palette of pink and red, and the fabrics are custom sewn. In putting together the collection, Simone Rocha delved deep into her brand's archives, reimagining her favourite pieces into dynamic, fresh pieces that resonate with a contemporary sensibility.

Puffer Jacket ¥9,499 Tiara Headband (Set of 2) ¥2,499
Ruffle Dress ¥7,499 Mini Hair Clips (Set of 4) ¥2,499
This collection celebrates 10 years of Simone Rocha. As an independent, London-based brand, Simone Rocha is celebrated for its strong vision and consistency in each new creation, allowing wearers to mix and match their outfits across seasons.

This collection embodies her passion to create fashion that can be cherished and worn over and over again. This is an invitation for everyone to enter the world of Simone Rocha.

Designer Simone Rocha
"I am thrilled to be working on this special collaboration with H&M. This collection is a culmination of the brand I have been working on for 10 years and a celebration of those who have influenced me. As both a designer and a customer, I have been a fan of H&M's collaborations and am delighted to now add to this incredible list of collaborations which includes Margiela, Alber Elbaz and Comme des Garçons."
("Simone Rocha") (Designer, Simone Rocha)

"Simone Rocha has long been on our wishlist for a collaboration with H&M, and we see this as an opportunity to share a special piece of design history with a new audience. All of us at H&M are deeply inspired by Simone Rocha, a designer who thinks deeply about femininity and womanhood. She is truly committed to technical and design excellence in fashion, from proposing special sewing development processes to silhouettes, shapes and embellishments. Every piece in this collection is unique and exclusive, the result of years of hard work and meticulous research." " (H&M Creative Advisor, Ann-Sofie Johansson)



Campaign Video (YouTube Link)
URL: https://youtu.be/--uBeN7juno

H&M Magazine
URL: https://www2.hm.com/jp_jp/life/culture/inside-h-m/simone-rocha-designer-collaboration-2021

【Collection Details】
Number of product types: 100 in total (including women's, men's, kids' and accessories)
Price range: 1,499 yen - 29,999 yen (all prices include tax)
Release date: Thursday, March 11th
Available at: the limited stores listed below and the official online site (hm.com)

【Stores where the product is available】
Women's: Shibuya, Shinjuku, Harajuku, Shinsaibashi, Umeda
Men's: Shibuya, Shinjuku, Shinsaibashi
Kids: Shinjuku store



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