Virgil's playful installation. Louis Vuitton Shibuya Men's Store decorated for the Spring/Summer 2021 Men's Collection

Jan 17, 2021
To coincide with the launch of the 2021 Spring/Summer Men's Collection on January 15th, the Louis Vuitton Shibuya Men's Store will feature a collection-themed window and pop-up space. The Louis Vuitton Shibuya Men's Store is the Maison's first men's flagship store in the world. Since its opening, the store has attracted attention for the "Louis Vuitton LV Squared Collection," a collaboration between Louis Vuitton Men's Artistic Director Virgil Abloh and Japanese artist NIGO®, as well as the recent "LV x NBA" collaboration, which features a store interior and window designed to resemble a basketball court. The pop-up space, which displays animations showcasing new products each season, will now be transformed into a unique and innovative space featuring the 2021 Spring/Summer Men's Collection.

(C) LOUIS VUITTON / TOMOYUKI KUSUNOSE
The façade, which is characterized by the iconic Damier pattern made of twisted metal and glass and is brightly lit up all over, day or night, features characters from "Zoom and Friends," who have been traveling on the Louis Vuitton ship that departed from Asnieres, visiting Paris, Shanghai and Tokyo.

(C) LOUIS VUITTON / TOMOYUKI KUSUNOSE
A 3D video plays against the backdrop of a window display using a white and black Damier pattern LED screen, making the character balloons and mannequins from "Zoom and Friends" appear to move. Characters will greet you at the entrance. The pop-up space features a white and black Damier pattern floor, and five colorful shipping containers decorated with the LV logo are used as displays and hanger racks. Wooden crates and mini character balloons that appeared in the Tokyo show express the world of the show.

(C) LOUIS VUITTON / TOMOYUKI KUSUNOSE
You will be greeted by Virgil's playful installation, which combines the products of this collection with the space of the pop-up.

Louis Vuitton Shibuya Men's Store
6-20-10 Jingumae, Shibuya-ku, Tokyo
MIYASHITA PARK North 1F

This window will also appear on the facade of the Louis Vuitton Matsuya Ginza store from the 16th.

[Contact Information]
Louis Vuitton Client Service
0120-00-1854

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