Fred Segal's second store outside the United States, "Fred Segal YOKOHAMA" (1-3-1 Shinminato, Naka-ku, Yokohama, Kanagawa Prefecture), opened in the new commercial facility "MARINE & WALK YOKOHAMA" on March 4th. The new store, measuring approximately 1,650 square meters, is more than double the size of the Daikanyama store, which debuted in Japan last spring. It offers men's and women's apparel, activewear, and lifestyle goods, showcasing the free-spirited style of Los Angeles. The exterior features Fred Segal's signature ivy and striking awnings in red, white, and blue stripes, faithfully expressing the brand's unique West Coast spirit. The interior builds on the urban and modern design of the Daikanyama store, incorporating pop culture elements and featuring the brand's signature neon words throughout. In addition, photo panels showcasing Fred Segal's history and culture are on display, creating a space where art can be enjoyed throughout the store.
The store is divided into two four-floor sections facing each other, connecting the ocean with the city. The first floor, facing the ocean, will feature the brand's first food hall, offering West Coast food and kitchen-related lifestyle goods. On the second floor, facing the ocean, a large surf shop called "SURF VILLAGE AT Fred Segal" will open, themed around surfing, a sport that is being considered for inclusion in the 2020 Tokyo Olympics. The shop will sell surfboards, wetsuits, surf gear, and other items. Plans also include live wave information streaming and surfing lessons.
The first floor, facing the city, will offer natural cosmetics and accessories from Japan and abroad, based on a "natural and healthy" concept. The second floor will offer original items, as well as men's and women's apparel from designer and sports brands sourced from Japan and abroad, as well as beauty products, eyewear, and the brand's original denim bar.
In addition, to commemorate the opening, limited and special order items will also be available. For men, there will be a kolor BEACON T-shirt (18,000 yen), a PORTER two-way bag (28,000 yen), and an ALEX MILL bandana (8,000 yen) and cap (8,000 yen), and for women, there will be a Roberta Roller Rabbit top (25,000 yen) and tunic (29,000 yen), and SUNDOWN WILDS bags (12,000 yen, 15,000 yen).
