Michael Kors Fall/Winter Advertisement Sets in a Relaxed Southern California Mood

Jun 26, 2014

MICHAEL KORS has released the visuals for its 2014-2015 Autumn/Winter campaign.

Michael says he was "influenced by the easy, relaxed lifestyle of California," and the images for this season were shot in Southern California by photographer Mario Testino.

Both Michael Kors and MICHAEL MICHAEL KORS feature Karmen Pedaru for the women's model and Benjamin Eidem, newly hired this season for the men's model. "Benjamin has a masculine elegance, and he's exactly how I imagine the Michael Kors man to be," says Michael.

The pedals and items are framed as a couple, depicting a jet-setter arriving at the airport. The story sees Idem traveling on a private jet with friends including Cindy Bruna, Tina Yi, Corey Bespiste, and Ian Sharp.

The global campaign will begin appearing in magazines such as Vogue, Harper's Bazaar, and Vanity Fair in July, and will feature multi-page ads in 12 titles worldwide in the September issues. The campaign will appear in magazines in 39 countries across the US, Europe, and Asia throughout the season. Digital, social media, and outdoor advertising will also be rolled out.
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