Prada has unveiled the advertising visuals for its AW14-15 men's collection. Photographed by Annie Leibovitz, the images feature actor James McAvoy, known for his roles in the X-Men series. The visuals pay homage to the German avant-garde, showcasing a concrete and stone space devoid of ornamentation, presented in black and gray tones. Concrete stairs, cobblestones, and a rocky coastline with gray waves crashing on the shore create a dignified atmosphere. McAvoy wears jackets, shirts, and winter coats with contrasting collars. The AW14-15 collection features fabrics such as gabardine, silk twill, mohair silk, and crepe de chine, with silhouettes inspired by military band uniforms.

In addition, a behind-the-scenes video of the visual will also be released on Prada's official website.