Mitsui Fudosan Residential Co., Ltd. and Mash Holdings Co., Ltd. are pleased to announce that Park Axis Azumabashi, a rental apartment building with an exterior and interior design primarily targeting women, will be completed on December 24, 2020, and will begin accepting applications for occupancy from January 8, 2021. The two companies will continue to explore collaborations for other properties in the future.
Entrance
Model room (A3 type)
Park Axis Azumabashi is a 7-story rental apartment building with 24 units. It is located a 3-minute walk from Honjo-Azumabashi Station on the Toei Asakusa Line, offering convenient access to major office areas in Tokyo as well as Haneda and Narita airports. The area boasts a tranquil, traditional downtown atmosphere and is within walking distance of redeveloped commercial facilities such as Skytree Town and Tokyo Mizumachi, making it a convenient and safe area for women living alone.
■Background of the Collaboration
While the number of working women continues to increase year by year, the number of women in their 20s to 40s living in Tokyo has also continued to increase over the past five years*1, driving demand for more convenient, high-quality apartments. Furthermore, as people spend more time at home due to the COVID-19 pandemic, there is a growing need for homes that offer functionality and comfort.
Under the corporate slogan "Wellness Design," Mash Holdings operates a number of brands primarily targeting women in their 20s to 40s, but since last year it has also entered the real estate business, embarking on the challenge of "living" with the aim of creating new living spaces that utilize the design and production capabilities it has cultivated in its fashion and beauty businesses. Mitsui Fudosan Residential, a member of the Mitsui Fudosan Group that contributes to the SDGs and aims to provide optimal housing solutions to suit diverse lifestyles, and Mash Holdings, which has know-how gained from sustainable businesses and manufacturing, believe that by jointly developing properties, they can realize designs that create fulfilling times at home for working women and provide services that add value to the lives of residents. *1 From the 2019 Tokyo Metropolitan Government Bureau of General Affairs, Statistics Department, "Tokyo's Labor Force (Labor Force Survey Results)." ■Collaboration Details Through collaboration between the two companies, Mash Homes Co., Ltd., a Mash Holdings group company, oversaw the design of the exterior and common areas and coordinated the model room to accommodate the new normal. Furthermore, leveraging the strengths of both companies, we will provide services to enrich daily life.
【Key words】
1. A warm, natural colour scheme
2. A comfortable sense of distance between people, as well as brightness and a sense of openness
3. High quality and simplicity
1. A warm, natural colour scheme
The overall tone of the exterior is beige, and wood-look materials are used for the eaves on the first floor, welcoming residents and visitors with a gentle, warm, natural and simple impression.
Entrance
Property Exterior
2. A comfortable sense of distance between people, brightness, and a sense of openness
The keywords for the entrance hall, where many people come and go, are "openness and a sense of security." By making the sash openings large, you can feel the connection from inside to outside and the greenery of the symbolic tree. Additionally, we used transparent glass blocks for the vestibule, and made the mail room, which tends to be a closed space, an open space. We also placed a circular sofa to create a space where people can maintain a comfortable distance without facing each other.
Lounge
Mail corner
3. High quality and simplicity
The approach from the entrance to the apartments is also considered to be part of the living space, and has been finished to create a bright and warm atmosphere while maintaining the high-quality texture that is unique to "Park Axis." In addition, the private areas are equipped with various facilities that emphasize security and functionality, and two types of plans are available: simple and easy-to-use 1DK and 2LDK.
Interior Hallway
Kitchen (A3 type)
2. Model Room Inspired by the New Normal
The model room's concept is "Light Warm." The warm color palette, based on beige, white, and wood tones, is consistent throughout the property. The simple and sophisticated design highlights the greenery and art that are gaining more attention as people spend more time indoors.
To enhance the new normal lifestyle, the interior features wood-tone, rounded furniture to create a relaxing and comfortable space. The units include a desk and chair set suitable for remote work and a large sofa to enhance your time at home. The model room also features many purchasable Mash Holdings brand items, including sundries and closet linens. As a company committed to natural and organic living, the property also offers many cosmetics and home care products with environmentally friendly ingredients and manufacturing processes.
The 1DK private areas, which account for the majority of the units, come standard with a partition door separating the living room and bedroom, allowing for separate on-off times when guests are visiting or when working from home.
Model Room (A3 Type)
3. Services for Residents to Enhance Your Life
If you apply at the same time as moving in, you will receive Platinum Membership for the "MA CARD Service," which allows you to purchase products from Mash Holdings' brands at any time with great deals, and Gold Membership for the "GO GREEN MEMBER'S" service. You will also receive 5,000 points as a perk for each service. Not only can you find clothes to wear when you go out, but you can also purchase great deals on room wear from "gelato pique" and "SNIDEL HOME" to brighten up your time at home, as well as other cosmetics and home care detergents.
About the "MA CARD Service": https://ma-card.com/
About "GO GREEN MEMBER'S": https://www.ggmembers.com/lp/
Additionally, when you sign a contract, you can join the Mitsui Fudosan Group's membership service, "Mitsui no Sumai LOOP" (no annual fee or registration fee/250,000 members*2). In addition to house cleaning and housekeeping services, you will receive preferential treatment at Mitsui Fudosan Group commercial facilities such as Mitsui Shopping Park, as well as discount coupons that can be used at major electronics retailers and interior design specialty stores.
*2: As of December 2020
■About Mitsui Fudosan Residential Co., Ltd.
As the core company in the Mitsui Fudosan Group's housing business, Mitsui Fudosan Residential is engaged in a wide range of businesses, including newly built detached homes, rental housing, and senior residences. To mark the 50th anniversary of the "Park" series, our housing business brand, we have defined the value we provide to customers and our brand concept for all housing projects, including condominiums, detached houses, rental apartments, and senior residences, as "Life-styling x Age-Refining - Creating homes and lifestyles that grow richer with time by continually responding to our customers' diverse life stages." We have also established a brand statement and standardized the brand logo design across all brands.
We will further strengthen our offering of optimal solutions tailored to diverse and ever-changing lifestyles, as well as products and services that ensure safe, secure, and comfortable living 10 and 20 years after moving in.
■About Mash Holdings Co., Ltd.
Mash Holdings Co., Ltd. operates a wide range of businesses, including fashion, beauty, food, and design, based on its corporate philosophy of "giving shape to our ideas and bringing happiness to people." Founded in 1999 as a computer graphics production company, the company entered the fashion business in 2005. We operate a total of 12 brands, including the women's brand "SNIDEL" and the loungewear brand "gelato pique." In addition, we entered the beauty business in 2010, operating "Cosme Kitchen," a select shop for natural and organic cosmetics, and "ecostore," a sustainable brand from New Zealand that sells detergents and other products. We are also accelerating the development of our own brands, including total beauty brands "Celvoke" and "to/one." In 2019, we established Mash Homes Co., Ltd. (*), which handles our real estate business. We continue to propose wellness in the areas of clothing, food, and housing. *Mash Homes Co., Ltd. is a real estate agent and first-class architectural firm licensed by the Governor of Tokyo. All employees are real estate agents or first-class architects.
■"Park Axis Azumabashi" Property Overview
Address: 2-5-5 Azumabashi, Sumida-ku, Tokyo (address)
Transportation: 3-minute walk from Honjo-Azumabashi Station on the Toei Asakusa Line
7-minute walk from Asakusa Station on the Tokyo Metro Ginza Line, Toei Asakusa Line, and Tobu Skytree Line
10-minute walk from Tokyo Skytree Station on the Tobu Skytree Line
Structure/Number of Floors: Reinforced concrete structure, 7 floors above ground
Total Number of Units: 24
Number of Rental Units: 24
Floor Plan: 1DK (25.00-26.65 sq. m), 2LDK (42.98 sq. m)
Bicycle Parking: 27 spaces
Motorcycle Parking: 3 spaces
Construction Company: Mitsui Home Co., Ltd.
Management Type: Commuter Management
Completion date: December 24, 2020
Application start date: January 8, 2021 (planned)
Move-in start date: Mid-January 2021 (planned)
Property website: https://www.mitsui-chintai.co.jp/resident/original/pax_azumabashi/
■Location map
【Mitsui Fudosan Group's Contribution to the SDGs】 https://www.mitsuifudosan.co.jp/corporate/esg_csr/
Guided by the principles of "coexistence and harmony," "connecting diverse values," and "realizing a sustainable society," the Mitsui Fudosan Group is promoting business that is conscious of the environment (E), society (S), and governance (G), in other words, ESG management, with the aim of creating a society in which both people and the planet prosper. By further accelerating the Mitsui Fudosan Group's ESG management, we believe we can make a significant contribution to realizing "Society 5.0," advocated by the Japanese government, and achieving the SDGs.
*The initiatives described in this release contribute to two of the SDGs (Sustainable Development Goals).
・Goal 11: Sustainable cities and communities
・Goal 17: Partnerships for the goals
["Park Axis Azumabashi" Mash Homes property page: https://mash-homes.com/azumabashi.html]
Click here for company press release details
EntranceModel room (A3 type)Park Axis Azumabashi is a 7-story rental apartment building with 24 units. It is located a 3-minute walk from Honjo-Azumabashi Station on the Toei Asakusa Line, offering convenient access to major office areas in Tokyo as well as Haneda and Narita airports. The area boasts a tranquil, traditional downtown atmosphere and is within walking distance of redeveloped commercial facilities such as Skytree Town and Tokyo Mizumachi, making it a convenient and safe area for women living alone.
■Background of the Collaboration
While the number of working women continues to increase year by year, the number of women in their 20s to 40s living in Tokyo has also continued to increase over the past five years*1, driving demand for more convenient, high-quality apartments. Furthermore, as people spend more time at home due to the COVID-19 pandemic, there is a growing need for homes that offer functionality and comfort.
Under the corporate slogan "Wellness Design," Mash Holdings operates a number of brands primarily targeting women in their 20s to 40s, but since last year it has also entered the real estate business, embarking on the challenge of "living" with the aim of creating new living spaces that utilize the design and production capabilities it has cultivated in its fashion and beauty businesses. Mitsui Fudosan Residential, a member of the Mitsui Fudosan Group that contributes to the SDGs and aims to provide optimal housing solutions to suit diverse lifestyles, and Mash Holdings, which has know-how gained from sustainable businesses and manufacturing, believe that by jointly developing properties, they can realize designs that create fulfilling times at home for working women and provide services that add value to the lives of residents. *1 From the 2019 Tokyo Metropolitan Government Bureau of General Affairs, Statistics Department, "Tokyo's Labor Force (Labor Force Survey Results)." ■Collaboration Details Through collaboration between the two companies, Mash Homes Co., Ltd., a Mash Holdings group company, oversaw the design of the exterior and common areas and coordinated the model room to accommodate the new normal. Furthermore, leveraging the strengths of both companies, we will provide services to enrich daily life.
1. Overall Project Concept Creation and Design
The design concept for the common areas is "UNIVERSAL SPACE DESIGN." Targeting women primarily, the home design pursues convenience and comfort, creating a "UNIVERSAL SPACE" that everyone feels comfortable in.【Key words】
1. A warm, natural colour scheme
2. A comfortable sense of distance between people, as well as brightness and a sense of openness
3. High quality and simplicity
1. A warm, natural colour scheme
The overall tone of the exterior is beige, and wood-look materials are used for the eaves on the first floor, welcoming residents and visitors with a gentle, warm, natural and simple impression.
EntranceProperty Exterior2. A comfortable sense of distance between people, brightness, and a sense of openness
The keywords for the entrance hall, where many people come and go, are "openness and a sense of security." By making the sash openings large, you can feel the connection from inside to outside and the greenery of the symbolic tree. Additionally, we used transparent glass blocks for the vestibule, and made the mail room, which tends to be a closed space, an open space. We also placed a circular sofa to create a space where people can maintain a comfortable distance without facing each other.
LoungeMail corner3. High quality and simplicity
The approach from the entrance to the apartments is also considered to be part of the living space, and has been finished to create a bright and warm atmosphere while maintaining the high-quality texture that is unique to "Park Axis." In addition, the private areas are equipped with various facilities that emphasize security and functionality, and two types of plans are available: simple and easy-to-use 1DK and 2LDK.
Interior HallwayKitchen (A3 type)2. Model Room Inspired by the New Normal
The model room's concept is "Light Warm." The warm color palette, based on beige, white, and wood tones, is consistent throughout the property. The simple and sophisticated design highlights the greenery and art that are gaining more attention as people spend more time indoors.
To enhance the new normal lifestyle, the interior features wood-tone, rounded furniture to create a relaxing and comfortable space. The units include a desk and chair set suitable for remote work and a large sofa to enhance your time at home. The model room also features many purchasable Mash Holdings brand items, including sundries and closet linens. As a company committed to natural and organic living, the property also offers many cosmetics and home care products with environmentally friendly ingredients and manufacturing processes.
The 1DK private areas, which account for the majority of the units, come standard with a partition door separating the living room and bedroom, allowing for separate on-off times when guests are visiting or when working from home.
Model Room (A3 Type)3. Services for Residents to Enhance Your Life
If you apply at the same time as moving in, you will receive Platinum Membership for the "MA CARD Service," which allows you to purchase products from Mash Holdings' brands at any time with great deals, and Gold Membership for the "GO GREEN MEMBER'S" service. You will also receive 5,000 points as a perk for each service. Not only can you find clothes to wear when you go out, but you can also purchase great deals on room wear from "gelato pique" and "SNIDEL HOME" to brighten up your time at home, as well as other cosmetics and home care detergents.
About the "MA CARD Service": https://ma-card.com/
About "GO GREEN MEMBER'S": https://www.ggmembers.com/lp/
Additionally, when you sign a contract, you can join the Mitsui Fudosan Group's membership service, "Mitsui no Sumai LOOP" (no annual fee or registration fee/250,000 members*2). In addition to house cleaning and housekeeping services, you will receive preferential treatment at Mitsui Fudosan Group commercial facilities such as Mitsui Shopping Park, as well as discount coupons that can be used at major electronics retailers and interior design specialty stores.
*2: As of December 2020
■About Mitsui Fudosan Residential Co., Ltd.
As the core company in the Mitsui Fudosan Group's housing business, Mitsui Fudosan Residential is engaged in a wide range of businesses, including newly built detached homes, rental housing, and senior residences. To mark the 50th anniversary of the "Park" series, our housing business brand, we have defined the value we provide to customers and our brand concept for all housing projects, including condominiums, detached houses, rental apartments, and senior residences, as "Life-styling x Age-Refining - Creating homes and lifestyles that grow richer with time by continually responding to our customers' diverse life stages." We have also established a brand statement and standardized the brand logo design across all brands.
We will further strengthen our offering of optimal solutions tailored to diverse and ever-changing lifestyles, as well as products and services that ensure safe, secure, and comfortable living 10 and 20 years after moving in.
■About Mash Holdings Co., Ltd.
Mash Holdings Co., Ltd. operates a wide range of businesses, including fashion, beauty, food, and design, based on its corporate philosophy of "giving shape to our ideas and bringing happiness to people." Founded in 1999 as a computer graphics production company, the company entered the fashion business in 2005. We operate a total of 12 brands, including the women's brand "SNIDEL" and the loungewear brand "gelato pique." In addition, we entered the beauty business in 2010, operating "Cosme Kitchen," a select shop for natural and organic cosmetics, and "ecostore," a sustainable brand from New Zealand that sells detergents and other products. We are also accelerating the development of our own brands, including total beauty brands "Celvoke" and "to/one." In 2019, we established Mash Homes Co., Ltd. (*), which handles our real estate business. We continue to propose wellness in the areas of clothing, food, and housing. *Mash Homes Co., Ltd. is a real estate agent and first-class architectural firm licensed by the Governor of Tokyo. All employees are real estate agents or first-class architects.
■"Park Axis Azumabashi" Property Overview
Address: 2-5-5 Azumabashi, Sumida-ku, Tokyo (address)
Transportation: 3-minute walk from Honjo-Azumabashi Station on the Toei Asakusa Line
7-minute walk from Asakusa Station on the Tokyo Metro Ginza Line, Toei Asakusa Line, and Tobu Skytree Line
10-minute walk from Tokyo Skytree Station on the Tobu Skytree Line
Structure/Number of Floors: Reinforced concrete structure, 7 floors above ground
Total Number of Units: 24
Number of Rental Units: 24
Floor Plan: 1DK (25.00-26.65 sq. m), 2LDK (42.98 sq. m)
Bicycle Parking: 27 spaces
Motorcycle Parking: 3 spaces
Construction Company: Mitsui Home Co., Ltd.
Management Type: Commuter Management
Completion date: December 24, 2020
Application start date: January 8, 2021 (planned)
Move-in start date: Mid-January 2021 (planned)
Property website: https://www.mitsui-chintai.co.jp/resident/original/pax_azumabashi/
■Location map
【Mitsui Fudosan Group's Contribution to the SDGs】 https://www.mitsuifudosan.co.jp/corporate/esg_csr/
Guided by the principles of "coexistence and harmony," "connecting diverse values," and "realizing a sustainable society," the Mitsui Fudosan Group is promoting business that is conscious of the environment (E), society (S), and governance (G), in other words, ESG management, with the aim of creating a society in which both people and the planet prosper. By further accelerating the Mitsui Fudosan Group's ESG management, we believe we can make a significant contribution to realizing "Society 5.0," advocated by the Japanese government, and achieving the SDGs.
*The initiatives described in this release contribute to two of the SDGs (Sustainable Development Goals).
・Goal 11: Sustainable cities and communities
・Goal 17: Partnerships for the goals
["Park Axis Azumabashi" Mash Homes property page: https://mash-homes.com/azumabashi.html]
Click here for company press release details
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