The Ginza Co., Ltd., a Shiseido subsidiary engaged in the development, planning, and sale of cosmetics, is pleased to announce that its prestige skincare brand, THE GINZA, which pursues timeless essence, will launch its first fragrances, "THE GINZA Parfum" and "THE GINZA Eau de Parfum," in Japan at its directly managed stores and online shop from January 8, 2021, with "THE GINZA Eau de Parfum" available in domestic duty-free stores from February 1.
Ginza is a district where numerous streets intersect like a grid, lined with long-established shops and historic art galleries. THE GINZA was born in a fashion boutique on this corner. Around the same time as this fragrance was born, the scent of linden flowers began to envelop the streets of Ginza. The fragrant aroma of flowers and the fresh, vibrant greenery of early summer continue to permeate the area today, unchanged.
A blissful fragrance emerges from Ginza, a city that knows timeless essence. The scent of linden flowers blooming in full glory along Ginza's tree-lined streets has been individually sampled and recreated, successfully capturing the very essence of their elegance. This Ginza-born fragrance, also a beloved skincare scent since The Ginza's founding, will stimulate, soothe, and fulfill your senses. It will leave you feeling as if your true self is being refined.
"Skin is the ultimate haute couture." Like a fateful garment, this fragrance embraces you with a sense of dignity, inviting you to carefully reflect on yourself and perfect your beauty.
■ New product information for "The Ginza Parfum" and "The Ginza Eau de Parfum"
Based on the flowers of the linden tree that blooms in Ginza, the top notes are the fresh natural fragrance of domestic sudachi, leading to a soothing middle note that makes you feel as if you are wearing a floral bouquet.
The last notes are a soft, deep musky scent that spreads, leading to a time of peace and tranquility that fills the soul with the light sweetness of brown sugar. A true fragrance that further refines your inner beauty.
The Ginza Parfum
20ml 40,000 yen (excl. tax)
*Parfum is only available at THE GINZA COSMETICS GINZA / Shiseido Beauty Square / SHISEIDO THE STORE / The Ginza Imperial Hotel Store / The Ginza Online Shop.
The Ginza Eau de Parfum
50ml 18,000 yen (excl. tax)
■Bottle and packaging design
In addition to the brand's simple, minimalist worldview, the bottle design is not simply square, but expresses the "fluctuation" unique to fragrance.
To make the expression of fluctuation more visible, the parfum has been vapor-deposited with aurora vapor deposition only on the reverse side.
The color changes depending on the angle of the surface as the spectrum is reflected. By using the reverse side, we have also taken into consideration the interest and charm of the other side when viewed from the front through the glass and fragrance, as well as a subtle elegance.
Each exquisitely crafted and beautiful parfum bottle is made by hand from scratch by Japanese artisans through a total of nine steps. The manufacturing process is extremely meticulous and is the culmination of techniques that can be considered traditional Japanese craftsmanship. Of the nine steps, there are five polishing steps alone, and all of the semi-artificial polishing, rimming, and polishing are done by hand by skilled artisans with many years of experience in the field.
■Comment from THE GINZA muse, Tominaga Ai
For me, I often use fragrance on special occasions or when I want to put my mind in a good mood. I believe scents have an effect on the mind as well; when you want to be soothed, invigorated, or in harmony with your heart. Also, just as scents can evoke memories, I believe their impact on us is immeasurable.
The impression I get from "The Ginza Eau de Parfum" is that it is a proud, gentle, and very soothing scent. It's like a feeling of confidence welling up inside me.
I believe it's important to talk to myself to understand my current situation, mental state, and what I need, and when I heard that "The Ginza Eau de Parfum" was created from the concept of "providing time to face yourself with a soothing scent and enhancing your own beauty," I felt a strong connection with this.
When I give a gift to someone special, I often choose something with a background or a story behind it, and when I heard that this fragrance is based on the scent of linden flowers, which have lined the tree-lined streets of Ginza since The Ginza was opened as a boutique in 1975, I thought it would be wonderful to be able to tell that story if I gave it to someone as a gift.
■ Movie Making-of Footage
Official Movie YouTube Video
https://corp.shiseido.com/jp/r/yt/20210107/01/?rt_pr=trh69
https://youtu.be/Dj0b7fi7Kcc
■About "THE GINZA"
THE GINZA is a prestige skincare brand that pursues timeless beauty. Launched in 2002 by THE GINZA Co., Ltd., a Shiseido subsidiary that develops, plans, and sells cosmetics, THE GINZA pursues timeless beauty. Based on the skincare philosophy of "skin is the ultimate haute couture," THE GINZA was developed with the aim of creating innovative, tailored skincare that adapts to each individual's skin the moment it is applied. The essence of the brand is a complex ingredient called Perceptive Complex™*. It is incorporated into skin care products, including the most popular product, the serum "The Ginza Hybrid Gel Oil." The brand is characterized by its minimal steps, which make it suitable for anyone, regardless of age, skin type, gender, humidity, or the environment surrounding the skin, its carefully selected high-quality ingredients, satisfying effects, and its carefully crafted texture and fragrance.
*Moisturizing ingredients (mineral water, carboxymethyl glucan sodium, polyquaternium-51, camellia seed extract, glycerin)
The Ginza lineup of 15 products
For details of each product, please check the official website
The Ginza official website: https://www.theginza.com?rt_pr=trh69
■The Ginza Parfum / Eau de Parfum
Brand name: The Ginza
Pre-release stores: THE GINZA COSMETICS GINZA / Shiseido Beauty Square / SHISEIDO THE STORE / The Ginza Imperial Hotel Store / The Ginza Online Shop
Release date: Pre-release at the above stores from Friday, January 8, 2021, and at domestic airport duty-free shops from Monday, February 1
●The Ginza Eau de Parfum special page: https://www.theginza.com/ja_JP/fragrance_special.html?rt_pr=trh69 ● The Ginza official website/online shop: http://www.theginza.com?rt_pr=trh69 ● Eau de Parfum product page: https://www.theginza.com/ja_JP/002000995710000.html?rt_pr=trh69 ● Parfum product page: https://www.theginza.com/ja_JP/002000995700000.html?rt_pr=trh69 *Scheduled to be released on January 8th Store name: The Ginza Cosmetics Ginza Address: 104-0061 Ginza Seigetsudo Building, 5-9-15 Ginza, Chuo-ku, Tokyo
■ THE GINZA Star Product
THE GINZA Hybrid Gel Oil
100mL 25,000 yen (excl. tax)
Be lured by the scent of linden.
Achieve true radiance with your skin.
The soothing, comfortable scent of linden. A gel oil serum that will give you skin that feels like the perfect outfit. The essence of THE GINZA, Perceptive Complex™*. It senses your skin condition the moment you apply it. It's revolutionary, tailored skincare that adapts to any skin type. *Moisturizing ingredients (mineral water, carboxymethyl glucan sodium, polyquaternium-51, camellia seed extract, glycerin) ...
Ginza is a district where numerous streets intersect like a grid, lined with long-established shops and historic art galleries. THE GINZA was born in a fashion boutique on this corner. Around the same time as this fragrance was born, the scent of linden flowers began to envelop the streets of Ginza. The fragrant aroma of flowers and the fresh, vibrant greenery of early summer continue to permeate the area today, unchanged.
A blissful fragrance emerges from Ginza, a city that knows timeless essence. The scent of linden flowers blooming in full glory along Ginza's tree-lined streets has been individually sampled and recreated, successfully capturing the very essence of their elegance. This Ginza-born fragrance, also a beloved skincare scent since The Ginza's founding, will stimulate, soothe, and fulfill your senses. It will leave you feeling as if your true self is being refined.
"Skin is the ultimate haute couture." Like a fateful garment, this fragrance embraces you with a sense of dignity, inviting you to carefully reflect on yourself and perfect your beauty.
■ New product information for "The Ginza Parfum" and "The Ginza Eau de Parfum"
Based on the flowers of the linden tree that blooms in Ginza, the top notes are the fresh natural fragrance of domestic sudachi, leading to a soothing middle note that makes you feel as if you are wearing a floral bouquet.
The last notes are a soft, deep musky scent that spreads, leading to a time of peace and tranquility that fills the soul with the light sweetness of brown sugar. A true fragrance that further refines your inner beauty.
The Ginza Parfum
20ml 40,000 yen (excl. tax)
*Parfum is only available at THE GINZA COSMETICS GINZA / Shiseido Beauty Square / SHISEIDO THE STORE / The Ginza Imperial Hotel Store / The Ginza Online Shop.
The Ginza Eau de Parfum
50ml 18,000 yen (excl. tax)
■Bottle and packaging design
In addition to the brand's simple, minimalist worldview, the bottle design is not simply square, but expresses the "fluctuation" unique to fragrance.
To make the expression of fluctuation more visible, the parfum has been vapor-deposited with aurora vapor deposition only on the reverse side.
The color changes depending on the angle of the surface as the spectrum is reflected. By using the reverse side, we have also taken into consideration the interest and charm of the other side when viewed from the front through the glass and fragrance, as well as a subtle elegance.
Each exquisitely crafted and beautiful parfum bottle is made by hand from scratch by Japanese artisans through a total of nine steps. The manufacturing process is extremely meticulous and is the culmination of techniques that can be considered traditional Japanese craftsmanship. Of the nine steps, there are five polishing steps alone, and all of the semi-artificial polishing, rimming, and polishing are done by hand by skilled artisans with many years of experience in the field.
■Comment from THE GINZA muse, Tominaga Ai
For me, I often use fragrance on special occasions or when I want to put my mind in a good mood. I believe scents have an effect on the mind as well; when you want to be soothed, invigorated, or in harmony with your heart. Also, just as scents can evoke memories, I believe their impact on us is immeasurable.
The impression I get from "The Ginza Eau de Parfum" is that it is a proud, gentle, and very soothing scent. It's like a feeling of confidence welling up inside me.
I believe it's important to talk to myself to understand my current situation, mental state, and what I need, and when I heard that "The Ginza Eau de Parfum" was created from the concept of "providing time to face yourself with a soothing scent and enhancing your own beauty," I felt a strong connection with this.
When I give a gift to someone special, I often choose something with a background or a story behind it, and when I heard that this fragrance is based on the scent of linden flowers, which have lined the tree-lined streets of Ginza since The Ginza was opened as a boutique in 1975, I thought it would be wonderful to be able to tell that story if I gave it to someone as a gift.
■ Movie Making-of Footage
Official Movie YouTube Video
https://corp.shiseido.com/jp/r/yt/20210107/01/?rt_pr=trh69
https://youtu.be/Dj0b7fi7Kcc
■About "THE GINZA"
THE GINZA is a prestige skincare brand that pursues timeless beauty. Launched in 2002 by THE GINZA Co., Ltd., a Shiseido subsidiary that develops, plans, and sells cosmetics, THE GINZA pursues timeless beauty. Based on the skincare philosophy of "skin is the ultimate haute couture," THE GINZA was developed with the aim of creating innovative, tailored skincare that adapts to each individual's skin the moment it is applied. The essence of the brand is a complex ingredient called Perceptive Complex™*. It is incorporated into skin care products, including the most popular product, the serum "The Ginza Hybrid Gel Oil." The brand is characterized by its minimal steps, which make it suitable for anyone, regardless of age, skin type, gender, humidity, or the environment surrounding the skin, its carefully selected high-quality ingredients, satisfying effects, and its carefully crafted texture and fragrance.
*Moisturizing ingredients (mineral water, carboxymethyl glucan sodium, polyquaternium-51, camellia seed extract, glycerin)
The Ginza lineup of 15 products
For details of each product, please check the official website
The Ginza official website: https://www.theginza.com?rt_pr=trh69
■The Ginza Parfum / Eau de Parfum
Brand name: The Ginza
Pre-release stores: THE GINZA COSMETICS GINZA / Shiseido Beauty Square / SHISEIDO THE STORE / The Ginza Imperial Hotel Store / The Ginza Online Shop
Release date: Pre-release at the above stores from Friday, January 8, 2021, and at domestic airport duty-free shops from Monday, February 1
●The Ginza Eau de Parfum special page: https://www.theginza.com/ja_JP/fragrance_special.html?rt_pr=trh69 ● The Ginza official website/online shop: http://www.theginza.com?rt_pr=trh69 ● Eau de Parfum product page: https://www.theginza.com/ja_JP/002000995710000.html?rt_pr=trh69 ● Parfum product page: https://www.theginza.com/ja_JP/002000995700000.html?rt_pr=trh69 *Scheduled to be released on January 8th
■ THE GINZA Star Product
THE GINZA Hybrid Gel Oil
100mL 25,000 yen (excl. tax)
Be lured by the scent of linden.
Achieve true radiance with your skin.
The soothing, comfortable scent of linden. A gel oil serum that will give you skin that feels like the perfect outfit. The essence of THE GINZA, Perceptive Complex™*. It senses your skin condition the moment you apply it. It's revolutionary, tailored skincare that adapts to any skin type. *Moisturizing ingredients (mineral water, carboxymethyl glucan sodium, polyquaternium-51, camellia seed extract, glycerin) ...
