Parfums Christian Dior will launch the new Rouge Dior nationwide on January 15, 2021.

Rouge Dior was born from Christian Dior's desire to elevate not only a woman's silhouette, but also her smile. Since its launch in 1953, it has been bringing smiles to women around the world. The new Rouge Dior is enriched with floral lip care ingredients and reimagined with a fresh, modern design. Its unique formula delivers vibrant color, and its perfectly balanced 37 shades and four effects flatter all skin tones, enhancing your smile.

"The nude hue varies depending on the color of your lips. We created a variety of shades, from light beige to rosewood, to bring out the beautiful radiance of your lips."

Creative & Image Director, Dior Makeup
Peter Philips


Rouge Dior

The new packaging, featuring Christian Dior's initials, combines the elegance of jewelry with the sophisticated look of an accessory.

The shade range includes four effects: vibrant "Satin," highly pigmented "Matte" for a subtle sheen, long-lasting comfort and a matte finish with "Velvet," and luminous "Metallic." The range includes "525 Cherie Metallic," a pure rosewood color; "100 Nude Look Matte," a contemporary nude color that reinterprets Dior's iconic greige; "999 Satin," the iconic Dior red; and "720 Icon Velvet," a modern sepia rosewood finish. A rich variety of 37 shades will brighten any woman's smile. The formula has also been completely redesigned, inspired by Dior's unique floral science. The protective properties of Red Peony**1 preserve lips' natural moisture, enhancing their shine and color luminosity. Pomegranate Flower*2 supplely conditions lips and reduces the appearance of fine lines, while Shea Butter*3 nourishes, leaving lips looking more beautiful with every use.

As part of our eco-friendly efforts, we've introduced refillable packaging. Refills will be available in September 2021.

Dior Contour

Introducing Dior Contour, a new formula for a sophisticated and striking finish. Available in 11 shades to match Rouge Dior, the incredibly soft tip glides over lips for long-lasting color payoff without transfer. The formula, infused with Peony and Pomegranate Flower, promises exceptional comfort. Using "Dior Contour" and "Rouge Dior" together will extend the wear time of your lipstick by an additional 2 hours*4.

*1 Red Peony
*2 Pomegranate Flower
*3 Shea Butter
*4 Data has been collected. (According to our research. Results may vary from person to person.)

Released on Friday, January 15, 2021
Now on sale in advance at Dior official online boutiques and select stores
Rouge Dior refills are scheduled to be released in September 2021


New product: Rouge Dior
37 colors in total, 4,500 yen each (excluding tax)

10 colors*1 in limited quantities, 2 colors exclusive to Dior official online boutiques*2
*1 Limited edition colors: 219, 314, 343, 453, 505, 520, 771, 792, 888, 976
*2 Dior official online boutique exclusive colors: 212, 772


New product Dior Contour
11 colors total 2,900 yen each (excluding tax)


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