Stella McCartney has unveiled its new fragrance, "POP," for Summer 2016. This bold and straightforward fragrance is aimed at the new generation of women who are true to themselves and live their lives authentically, as well as the pop woman who is ready to burst forth at any moment. The dynamic scent of tuberose is accented with sandalwood for a unique fragrance. The bottle, inspired by the bold yet harmonious fragrance, features a minimalist design that blends seamlessly with the cap. The cap, inspired by Stella McCartney's iconic medallion, is a vibrant metallic pink. The advertising campaign features four women: musician Grimes, actress and activist Amandla Stenberg, animal rights activist Kenya Kinski-Jones, and performance artist Laura Leon. Photographed in the California desert by photographer Glenn Luchford, known for his dramatic images, the campaign features four women. The film depicts four pop muses setting off on an adventure while driving with free-spirited minds.

The product lineup includes fragrance (50ml 10,400 yen, 100ml 13,700 yen), body lotion (5,200 yen), and shower gel (5,200 yen). It will be available on the Stella McCartney official online store from March 24th and nationwide from June 1st. (*Pre-sales may be available at some Stella McCartney directly managed stores.)