NEWoMan, a new commercial facility at Shinjuku Shin-Minamiguchi, opened on March 25th.
The facility's most notable feature is its lineup of stores, approximately 80% of which are opening in Shinjuku for the first time. Through products and experiences never before seen in Shinjuku, the facility offers a new way of life to its main target audience of "adult women seeking high-quality, authentic items." We introduce the fashion floors from the 1st to 4th floors of JR Shinjuku Mirai Tower, which is connected to Shinjuku Station by an indoor walkway. ■ NEWoMan 1st Floor / An entrance market where you can enjoy food, beauty, and fashion in a street-level setting
In the beauty area, SABON GOURMET, a new type of store from SABON, will open for the first time in the world. It will offer body care items packaged like sweets and wine. Also opening are apparel stores such as ISABEL MARANT ETOILE, opening for the first time in the area, CABaN, which originated from a beach lounge in Hayama, and GOLDEN GOOSE DELUXE BRAND. Additionally, the food area will feature a selection of rice and groceries from around Japan, including AKOMEYA TOKYO, where you can buy brown rice by weight or have it polished to your desired size, and Blue Bottle Coffee, where you can enjoy coffee in an open space.
■NEWoMan M2 Floor / A collection of next-generation select shops to add color to your lifestyle
The M2 floor, located between the first and second floors, offers a new lifestyle for those accustomed to select shops. In addition to MAISON KITSUNE, a number of stores are opening, including fashion accessories store H.P. F,98 CRISTOPHER and BRIEFING, all making their Japan debut. Additionally, Cosme Kitchen & Naturopathy has opened a new business category that offers a new category of services that even includes internal mental care.
■NEWoMan 2nd Floor / Proposing global standards with the keywords "urban" and "high quality"
On the 2nd floor, where notable shops from Japan and abroad are lined up, CHANEL has opened a new style beauty bar where customers can freely experience cosmetics and fragrances. Also opening will be a new store from H.P.FRANCE, Converse Tokyo, and the area's first La Maison du Chocolat sweets store.
■NEWoMan 3rd Floor / "New Basic, New Standard" A fashion floor combining simple styles with a trendy feel
FARO, a retailer of leather goods for men, will open a new store aimed at mature women. Additionally, ESTNATION, the largest retail space in the complex, will welcome you in a luxurious space; L'AVENTURE martinique, inspired by a hotel room; and S SALON adam et rope, which offers a food-infused lifestyle. Furthermore, up the central staircase of the store will be SALON BAKE&TEA, where you can enjoy baked goods and desserts buffet-style.
■NEWoMan 4th Floor: A floor where you can experience a more enriching and relaxing escape from urban life
The newest additions to the area include Kamakura cafe and restaurant GARDEN HOUSE, and lifestyle goods and fashion retailer BLOOM & BRANCH TOKYO. Additionally, hair salon PEEK-A-BOO will open.
Floors 5 to 7 will also house clinics including gynecology and pediatrics, a pharmacy, a licensed nursery school, and cultural exchange facilities including an event hall, all of which are designed to cater to the daily needs of people using Shinjuku Station. Furthermore, on the rooftop of the facility, Sorado Farm, a members-only rental vegetable garden, will be available where members can grow fresh vegetables while overlooking the Shinjuku cityscape below. Visitors can also stop by early in the morning before going to work.
Furthermore, restaurants and other establishments will open in the station and off-site areas on April 15th.
The facility's most notable feature is its lineup of stores, approximately 80% of which are opening in Shinjuku for the first time. Through products and experiences never before seen in Shinjuku, the facility offers a new way of life to its main target audience of "adult women seeking high-quality, authentic items." We introduce the fashion floors from the 1st to 4th floors of JR Shinjuku Mirai Tower, which is connected to Shinjuku Station by an indoor walkway. ■ NEWoMan 1st Floor / An entrance market where you can enjoy food, beauty, and fashion in a street-level setting
In the beauty area, SABON GOURMET, a new type of store from SABON, will open for the first time in the world. It will offer body care items packaged like sweets and wine. Also opening are apparel stores such as ISABEL MARANT ETOILE, opening for the first time in the area, CABaN, which originated from a beach lounge in Hayama, and GOLDEN GOOSE DELUXE BRAND. Additionally, the food area will feature a selection of rice and groceries from around Japan, including AKOMEYA TOKYO, where you can buy brown rice by weight or have it polished to your desired size, and Blue Bottle Coffee, where you can enjoy coffee in an open space.
■NEWoMan M2 Floor / A collection of next-generation select shops to add color to your lifestyle
The M2 floor, located between the first and second floors, offers a new lifestyle for those accustomed to select shops. In addition to MAISON KITSUNE, a number of stores are opening, including fashion accessories store H.P. F,98 CRISTOPHER and BRIEFING, all making their Japan debut. Additionally, Cosme Kitchen & Naturopathy has opened a new business category that offers a new category of services that even includes internal mental care.
■NEWoMan 2nd Floor / Proposing global standards with the keywords "urban" and "high quality"
On the 2nd floor, where notable shops from Japan and abroad are lined up, CHANEL has opened a new style beauty bar where customers can freely experience cosmetics and fragrances. Also opening will be a new store from H.P.FRANCE, Converse Tokyo, and the area's first La Maison du Chocolat sweets store.
■NEWoMan 3rd Floor / "New Basic, New Standard" A fashion floor combining simple styles with a trendy feel
FARO, a retailer of leather goods for men, will open a new store aimed at mature women. Additionally, ESTNATION, the largest retail space in the complex, will welcome you in a luxurious space; L'AVENTURE martinique, inspired by a hotel room; and S SALON adam et rope, which offers a food-infused lifestyle. Furthermore, up the central staircase of the store will be SALON BAKE&TEA, where you can enjoy baked goods and desserts buffet-style.
■NEWoMan 4th Floor: A floor where you can experience a more enriching and relaxing escape from urban life
The newest additions to the area include Kamakura cafe and restaurant GARDEN HOUSE, and lifestyle goods and fashion retailer BLOOM & BRANCH TOKYO. Additionally, hair salon PEEK-A-BOO will open.
Floors 5 to 7 will also house clinics including gynecology and pediatrics, a pharmacy, a licensed nursery school, and cultural exchange facilities including an event hall, all of which are designed to cater to the daily needs of people using Shinjuku Station. Furthermore, on the rooftop of the facility, Sorado Farm, a members-only rental vegetable garden, will be available where members can grow fresh vegetables while overlooking the Shinjuku cityscape below. Visitors can also stop by early in the morning before going to work.
Furthermore, restaurants and other establishments will open in the station and off-site areas on April 15th.
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