Grounds, a footwear brand operated by FOOLS Co., Ltd., will be holding a pop-up store at SOCIAL TOKYO in Shibuya from January 28th to coincide with the announcement of a collaboration product with model Emma. At the venue, in addition to accepting reservations to try on the collaborative products, the new "Highway Collection" for the 2021 S/S season will also be on sale.
grounds X emma
Collaboration items with emma
JEWELRY X emma
JEWELRY X emma / 29,700 yen (tax included) / Size: 22cm - 30cm
*The shoelaces come in two colors, one white and one black.
Comment from Emma
"I've always loved soccer, so I was looking for something that looked like soccer shoes that I could wear on a daily basis. However, all I could find were shoes for players, and it was hard to find anything that could be worn stylishly as fashion. So, as well as being something that I honestly wanted, I thought it would be interesting to successfully combine soccer shoes with "Grounds," so I suggested the design myself. We've created sneakers that are made with great care and can be worn by anyone for a long time!"
Emma's Profile
Emma
Born in 1994 in Hokkaido. Belongs to Stardust Promotion. Made her modeling debut on the cover of fashion magazine "Soen". As well as being an exclusive model for fashion magazine "ViVi", she also appears on television and at events in many places.
Instagram: https://www.instagram.com/okss2121/
Pop-up store overview
Venue: SOCIAL TOKYO
Period: Thursday, January 28th & Wednesday, February 3rd
Time: 12:00 - 20:00 (first day starts at 16:00, last day ends at 15:00)
Address: 1-22-5 Shibuya, Shibuya-ku, Tokyo
Venue URL: https://www.facebook.com/socialtokyo/
Contents:
1. Reservation event to try on collaboration items
Reservations can also be made on the official "Grounds" online store from 12:00 on Thursday, January 28th until 18:00 on Thursday, February 25th
2. Sale of the new "Highway Collection" for the 2021 spring/summer season
*Details will be announced at a later date
* As a COVID-19 prevention measure, we ask that all visitors to the pop-up wear masks and sanitize their hands.
Please also note that admission restrictions may be implemented.
About the footwear brand "Grounds"
"Grounds" is a brand with a distinctive sole shape, based on the concept of "bringing about change in the relationship between humans and gravity (the Earth)" and "creating a human figure centered on the outsole, which is the point of contact between humans and gravity (the Earth)." The brand previously participated in the 2019 Spring/Summer Paris Collection, selling its products in 30 stores in 6 countries.
Grounds Official Online Store URL: https://grounds-fw.com
Grounds Official Instagram URL: https://www.instagram.com/grounds.official/
About FOOLS Inc.
Founded in March 2019. With the mission of "driving the future of fashion brands," we plan and operate a footwear brand that promotes industry reform and continues to offer new options to customers.
Click here for company press release details
grounds X emmaCollaboration items with emma
JEWELRY X emmaJEWELRY X emma / 29,700 yen (tax included) / Size: 22cm - 30cm
*The shoelaces come in two colors, one white and one black.
Comment from Emma
"I've always loved soccer, so I was looking for something that looked like soccer shoes that I could wear on a daily basis. However, all I could find were shoes for players, and it was hard to find anything that could be worn stylishly as fashion. So, as well as being something that I honestly wanted, I thought it would be interesting to successfully combine soccer shoes with "Grounds," so I suggested the design myself. We've created sneakers that are made with great care and can be worn by anyone for a long time!"
Emma's Profile
EmmaBorn in 1994 in Hokkaido. Belongs to Stardust Promotion. Made her modeling debut on the cover of fashion magazine "Soen". As well as being an exclusive model for fashion magazine "ViVi", she also appears on television and at events in many places.
Instagram: https://www.instagram.com/okss2121/
Pop-up store overview
Venue: SOCIAL TOKYO
Period: Thursday, January 28th & Wednesday, February 3rd
Time: 12:00 - 20:00 (first day starts at 16:00, last day ends at 15:00)
Address: 1-22-5 Shibuya, Shibuya-ku, Tokyo
Venue URL: https://www.facebook.com/socialtokyo/
Contents:
1. Reservation event to try on collaboration items
Reservations can also be made on the official "Grounds" online store from 12:00 on Thursday, January 28th until 18:00 on Thursday, February 25th
2. Sale of the new "Highway Collection" for the 2021 spring/summer season
*Details will be announced at a later date
* As a COVID-19 prevention measure, we ask that all visitors to the pop-up wear masks and sanitize their hands.
Please also note that admission restrictions may be implemented.
About the footwear brand "Grounds"
"Grounds" is a brand with a distinctive sole shape, based on the concept of "bringing about change in the relationship between humans and gravity (the Earth)" and "creating a human figure centered on the outsole, which is the point of contact between humans and gravity (the Earth)." The brand previously participated in the 2019 Spring/Summer Paris Collection, selling its products in 30 stores in 6 countries.
Grounds Official Online Store URL: https://grounds-fw.com
Grounds Official Instagram URL: https://www.instagram.com/grounds.official/
About FOOLS Inc.
Founded in March 2019. With the mission of "driving the future of fashion brands," we plan and operate a footwear brand that promotes industry reform and continues to offer new options to customers.
Click here for company press release details
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