Alexander Wang has unveiled its Spring/Summer 2016 advertising campaign, available exclusively online. The campaign features 21 models, including Alice Glass, Travis Scott, CL, and Anna Ewers. Photographer Steven Klein, based in Brooklyn and Manhattan, shot the images in the subjects' favorite locations and everyday spaces, including bodegas, gas stations, record shops, subways, local bars, laundromats, pet shops, and even their own apartments. The campaign features a new approach aimed at organically spreading the images. Initially, celebrities from various fields, including artists, models, and musicians, shared their own photos on their respective platforms. These images were then reposted on the specially created Instagram account "@WangSquad" and the brand's official website. More photos will be added over time, with over 100 photos, videos, and GIFs expected to be released by the end of March.

The music for the video was composed by Baauer, featuring tracks from his upcoming album. Creative direction was provided by Pascal Dangin of KiDS Creative.

Video source: (Alexander Wang Official YouTube: https://www.youtube.com/embed/-HMNrb2W13M)