Isetan Mitsukoshi has announced the visuals for its fall/winter season-in campaign, which begins on June 11th. Suzuki Chikashi photographed Kikuchi Rinko as his muse. Goto Shigeo served as creative director. The theme was "opposites." Gianni Oprandi, who also worked on art direction for French fashion magazine Purple, served as art director, and the campaign depicted Kikuchi's story, which takes place in both public and private spaces, as edgy fashion photographs. Different image visuals were created for each of the three stores: Shinjuku Isetan, Nihonbashi Mitsukoshi, and Ginza Mitsukoshi. Isetan Shinjuku uses color and black and white to depict public spaces and private spaces, and the everyday and the extraordinary. By emphasizing the contrasting situations in the two photographs, the campaign aims to tell a story that hints at both the everyday and the slightly adventurous.

Nihonbashi Mitsukoshi Main Store contrasts the ordinary with the extraordinary, public with private, and stillness with movement, by contrasting large and small photographs and color with monochrome, and also using clocks as a symbol. This strongly emphasizes classicism and elegance.

Ginza Mitsukoshi layouts the photographs in three sizes - large, medium and small. Combining color and monochrome, it dramatically depicts the fluctuation between the ordinary and the extraordinary.

These visuals will be used in-store posters and booklets for card members, as well as on large boards in front of the ticket gates of Shinjuku-sanchome Station on the Tokyo Metro Fukutoshin Line, and on Ginza Line underground signage and pillar wrappings.