Giraffe, a tie specialty brand aiming to be "the world's cutest tie shop," will open a pop-up store at EDIFICE Shinjuku for a limited time from February 8th.

At the same time, they will offer special gift boxes (3,990 yen and 5,250 yen) with handmade rosettes (medals) by WHYTROPHY. The boxes come in two colors, white and black, and you can choose the rosette that adorns the top of the box. They also make perfect Valentine's Day gifts.

WHYTROPHY, based in Setagaya Ward, Tokyo, sells rosettes as "trophies for gifts from yourself" that delight both the giver and the receiver. While they primarily focused on custom-made products, they have also begun producing ready-made products sized to fit on a bookshelf. Last year, they released a rosette in collaboration with the Nordic character Moomin.


【Shop Information】
Speaking of~ giraffe pop up store at EDIFICE SHINJUKU
Date: February 8th to 24th, 2013
Location: 1st floor, EDIFICE Shinjuku
Address: 3-31-9, Shinjuku-ku, Tokyo