A pop-up store for necktie brand Giraffe will open for a limited time at Valveat 81 in Aoyama, Tokyo, on January 11th. This will be the second time since the first pop-up store opened in January last year.

The store will showcase shirt and tie coordinations tailored to Giraffe's "TPO" (Time, Occasion, and Occasion), namely "Time (Personal Time, Daily Life, and Private Life)," "Party (Parties, Fun Times, and Weddings)," and "Office (Work and the Office)." A wide selection of neckties and bow ties, including new items for Spring/Summer 2013, will be available.

Giraffe, created by Smiles, Inc., headed by Masamichi Toyama, aims to be "the world's cutest necktie shop." Based on the concept of "Instead of being tied around your neck, tighten your own neck and gaze into the distance from a high vantage point like a giraffe," the store offers a diverse lineup of items designed, planned, and produced in Japan. A women's line is also available.


【Event Information】
Giraffe Pop-up Store
Date: January 11th to February 15th, 2013
Location: Valvito 81
Address: 4-21-26 Minami-Aoyama, Minato-ku