IT'S DEMO, a variety store operated by World Group's IT'S DEMO Co., Ltd., opened a new street-level flagship store in Shibuya on February 6th.
IT'S DEMO is strengthening its product lineup and sales promotions to meet the needs of different customer segments at each location, and the Shibuya store has strengthened its beauty zone. The basement floor, scheduled to open in late March, will feature its first powder room and a "nail and foot salon." As a flagship store, mirrors bearing the IT'S DEMO "D" logo and "Tirol chocolate" will be on sale at the time of opening. In addition, the store will have extended business hours, from 9:00 a.m. to 10:00 p.m., in keeping with the location's needs.
IT'S DEMO, which debuted in 1998, is a fashion convenience store offering a wide range of items, from apparel and cosmetics to miscellaneous goods and food. Aimed at women commuting to work or school, the store currently has 50 stores, primarily located inside train stations in the Tokyo metropolitan area. Existing store sales are also progressing smoothly at 109.7% compared to the previous year (projected for the full fiscal year ending March 2013), and the company is focusing on strengthening its branding, including developing a brand identity and renovating its Shinjuku Mylord flagship store.


[Shop Information]
"It's Demo" Shibuya Store
Address: Center 244 Building, 24-4 Udagawacho, Shibuya-ku, Tokyo
Opening Hours: 9:00 to 22:00