Adidas Japan released the "adidas Christmas Facebook app" on the 10th. Upon launching the app, users are greeted with an original animation by JJ Sedlmayer, illustrator of the popular animated series "Beavis and Butt-Head." Based on the Dickens fairytale "A Christmas Carol," the story follows Snoop Dogg, a sullen hip-hop singer who has lost his sense of Christmas, as he is led by the spirits of former tennis players Stan Smith and David Beckham to reform. Other notable cast members include basketball player Derrick Rose and rapper B.o.B. Next, a shocking message appears: "You're a slacker!" A screen appears listing the "little misdeeds" the user has committed on Facebook, such as ignored comments and invitations. A terrifying video plays, showing the user's news feed dropping to zero and the number of friends rapidly decreasing. On the next screen, under the phrase "Repent now!", a list of "friends to whom you should apologize" for forgetting to celebrate their birthday, etc., is displayed, and your repentance is completed by sending them a greeting card featuring a character from the anime.

The message of the Adidas Christmas campaign is "Apologize for being rude to your friends and enjoy the Christmas holidays with a pure heart." The content is unique yet a little harsh.