Ermenegildo Zegna will release a new men's fragrance, "Uomo Eau de Toilette Spray," in collaboration with Estée Lauder's Aramis division, on May 17th.

The concept of this fragrance is the fusion of two opposing elements: "tradition and luxury" and "nature and people." Prior to the release, advance sales events will be held at Hankyu Men's Department Stores in Osaka and Tokyo.
[Event Information]
Date: Wednesday, April 24th to Tuesday, April 30th, 2013
Location: Hankyu Department Store Men's Tokyo, 1st floor event space
Launch event date and time: Sunday, April 28th
14:00, 16:00, 18:00 Model presentation
13:00 to 19:00 Ermenegildo Zegna Catering service on the 3rd floor
Date: Wednesday, May 1st to Tuesday, May 7th, 2013
Location: Hankyu Department Store Men's Osaka, 1st floor event space
Launch event date and time: Sunday, May 5th
14:00, 16:00, 18:00 Model presentation
13:00 to 19:00 Ermenegildo Zegna Catering service on the 3rd floor