Dior will be hosting various events at the Isetan Shinjuku store, allowing visitors to experience the world of its 2013 Spring/Summer collection. The event will run from February 20th (Wed) to February 25th (Mon). The show windows will also be completely decorated with the Dior theme until March 5th (Tue).

On the fourth floor, the Dior boutique will reopen with a completely redesigned interior. A pop-up store will also open at Center Park, recreating the "White Box" space from last fall's Paris show. A Dior visual spanning over 30 meters will also be on display. Isetan Shinjuku will also be selling dresses and blouses, as well as the new iconic "DIOR BAR" bag. The first-floor bag corner will also stock a colorful selection of "LADY DIOR" items.

The cosmetics counter on the first floor has also been renovated. A makeup event will be held on The Stage, showcasing the latest makeup looks used in the collection. Eyeshadow and other makeup items will be available for early and limited release, and makeup and nail services are also planned. The theme of the Spring/Summer 2013 collection, the first ready-to-wear collection under new Artistic Director Raf Simons, is "Liberation." The "Bar Jacket," a symbolic item of the House created by Monsieur Dior, has evolved into new jacket shapes and mini dresses, proposing a modern style.