3.1 Phillip Lim will open a pop-up store featuring their full men's lineup at Shibuya Parco on September 13th. It is scheduled to run until January next year.

This is the brand's first pop-up store for men only. It will carry clothing, bags, shoes, eyewear, and more. The store area is 34.4 square meters.

3.1 Phillip Lim launched their men's wear line in 2007. In June 2012, they won the Men's Wear category at the Fashion Awards hosted by the Council of Fashion Designers of America (CFDA). In August of this year, they opened the world's first men's-only shop at Hankyu Men's Tokyo. The brand plans to further expand its men's business in the future.