The Seibu Sogo Musashikosugi Shop has opened at Grand Tree Musashikosugi. The store is based on the concept of a "one-mile stage," with the desire to support women who live high-quality, fulfilling lives every day. The store's target audience is women in their 30s who are active as mothers, wives, and working women, and who desire to exude style. The sales floor, themed "SUITE RESIDENCE," features high-quality fixtures and materials, creating a casual yet comfortable space. A survey of local residents was conducted in advance to select the brands they would like to carry, and the lineup includes popular brands such as Kate Spade and Repetto. Additionally, Diesel, Theory, and Mackintosh Philosophy are located in the department store's first combined men's and women's store. A self-edited corner will be set up in the center of the sales floor. It will showcase a wide selection of products, including "KEY TO STYLE," featuring imported women's clothing and shoes, and "IN THE BAG +," offering accessories to update your bag. While ten similar shops have opened in Ito-Yokado locations to date, all bear the Seibu name. This marks the first time that both the "SOGO" and "Seibu" names will be included. This refers to the store's location halfway between Yokohama and Shibuya. Three next-generation services will enable a luxurious shopping experience, allowing customers to enjoy satisfying shopping without having to travel to Yokohama or Shibuya. Additionally, a live broadcast will be connected between Sogo Yokohama and Seibu Shibuya, introducing an unprecedented "live shopping service." Customers can enjoy shopping while watching the live video, or by making a reservation in advance and providing details of the product they are looking for, a specialized salesperson will introduce products that perfectly match their needs. Additionally, a "Shopping Editors Desk" has been set up to provide support for shopping consultations and coordination services, including a "Try-on Service" that allows customers to apply online to try on products listed on the dedicated website, and an "Order Service" that allows popular items to be ordered from Sogo Yokohama. There is also a fitting room where customers can shop at their leisure while watching videos on a monitor, creating a new sales floor focused on customer satisfaction.

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