Marc Jacobs introduces new logo hardware featuring the brand's iconic "Double J" in a horizontal orientation

Nov 25, 2020

MARC JACOBS is pleased to announce the launch of "THE J LINK," a collection of logo hardware featuring the brand's iconic "double J" rotated sideways. The "THE J LINK" collection, characterized by mixed gold and silver metals, has released a new shoulder bag and small leather goods.

The Twist shoulder bag is made from durable, scratch-resistant caviar leather. It features vegan leather handles and bungee rope details, as well as Marc Jacobs' unique and innovative color blocking, expressing the mix of sport and elegance that is part of the brand's DNA. Despite its compact appearance, this bag is large enough to fit a long wallet, making it suitable for a wide range of occasions, from casual to elegant, whether on or off the job. It comes in five colors: black, chai, navy, red, and yellow.

The small leather goods come in four styles: long wallet, mini compact wallet, trifold, and multi-card case, and feature the same striking mixed metal finish as the handbag.


From left, THE J LINK TWIST SHOULDER BAG 61,000 yen (plus tax) / THE J LINK OPEN FACE WALLET 28,000 yen (plus tax) / THE J LINK MINI COMPACT WALLET 22,000 yen (plus tax)

To commemorate the launch of MARC JACOBS' long-awaited official LINE account, we are running a campaign where you can win the iconic bag "THE SNAPSHOT"!


To commemorate the long-awaited launch of the official LINE account, the "MARC JACOBS HOLIDAY CAMPAIGN" is currently underway. For this campaign, simply follow the official Marc Jacobs LINE account as a friend by December 10th and enter to win a choice of MARC JACOBS' iconic "THE SNAPSHOT" bag design (some exclusions apply). Five lucky winners will receive a gift. Don't miss out on this special opportunity for the holiday season!

[Campaign Details]
Application Period: Saturday, November 14th - Thursday, December 10th (Deadline)
*Winners will be announced around mid-December

How to Apply:
1. Follow the official Marc Jacobs LINE account
2. Get an application ticket on your LINE screen
3. Present your application ticket at a store (excluding OUTLET), register your customer information, and your application will be complete
*Gift collection period: Monday, December 14th - Friday, December 25th

In addition, a special gift will be prepared for everyone who follows us as a friend. To add us as a friend, scan the QR code below and tap the "Add" button, or search for "Marc Jacobs" on the official account page in the LINE app.
LINE ID: @marcjacobs_jp


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