H&M releases book celebrating 10 years of collaboration, featuring behind-the-scenes stories and never-before-seen images

Nov 4, 2014

H&M will release a book on November 6th that compiles collaborations with designers it has carried out over the past 10 years.

In addition to revealing behind-the-scenes stories about each collaboration, the book also features exclusive interviews with various designers. Learn about their thoughts and comments on the collaborations, as well as the process from launch to production. The book also includes campaign photos, including unreleased images, and behind-the-scenes photos.

The book will be available in Japan at H&M GINZA, H&M SHIBUYA, H&M SHINJUKU, H&M Nagoya Matsuzakaya, and H&M SHINSAIBASHI, which also carry the "ALEXANDER WANG x H&M" collaborative collection with Alexander Wang, which will also be released on November 6th. In addition, 25% of the book's sales price will be donated to UNICEF's child marriage prevention program. In a statement ahead of the book's release, H&M Creative Advisor Margaretta van den Bosch said: "Over the past decade, starting with Karl Lagerfeld in 2004, we have collaborated with some of today's most important designers. Thanks to each collaboration, fashion fans around the world have had the opportunity to wear some of the most incredible pieces."
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  • H&M releases book of designer collaborations from the past decade
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