H&M and Isabel Marant have announced a collaboration. The collection will be available in approximately 250 stores worldwide and online starting November 14th, and will be available in select stores in Japan.
The collection will include women's and teen wear and accessories, as well as Isabel Marant's first men's collection.
Isabel Marant was born and raised in Paris. After graduating from Studio Berçot, she began designing jewelry. After designing knitwear, she founded her own eponymous brand in 1994, and in November of the same year, she was invited to present a collection show at the Osaka Central Public Hall as a new designer at the Osaka Collection. Her popular designs combine urban style with bohemian influences, masculine tailoring, and rock 'n' roll elements. She presents new pieces at the Paris Collection every season.
In Japan, the brand signed a franchise agreement with Tomorrowland Co., Ltd. in August last year and opened its first store in the country in Omotesando, Tokyo. The opening of this shop, which carries the brand's full line from its first line to its second line, ETOILE ISABEL MARANT, has increased its recognition in Japan, with customers from a wide range of age groups, from those in their 20s to those in their 40s and 50s, visiting the store.
