Isetan Shinjuku's first-ever cosmetics event, "ISETAN MAKEUP PARTY," will be held from March 8th to 13th (until 4pm on the final day) at the event hall on the 7th floor of the main building.

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The event will bring together a variety of items from over 20 brands. Under the theme of "enjoying beauty through makeup," its greatest feature is the opportunity to choose cosmetics without being bound by brand boundaries. The store's cosmetics floor primarily caters to women in their 30s and 40s. Aimed at future "department store cosmetics" customers, this event brings together the hottest makeup items, including wildly popular lipsticks and newly introduced brushes, broadening the scope of the event so that anyone can casually visit and try them out.

The venue is divided into four major zones. The "Lip Bar," located immediately inside the entrance, offers an impressive selection of colors. A wide variety of lipsticks from various brands are lined up, allowing customers to try out many shades to find their perfect match. The "Makeup Zone" offers a diverse lineup of eyeshadows, blushes, and mascaras. Brands like Guerlain and Cle de Peau Beauté are featured here.

The "Base Makeup Zone" offers the foundation for makeup, allowing customers to try out the textures and finishes for themselves. Brands featured here include RMK, ALBION, and Shu Uemura. You can also try out makeup brushes from ARTIS, which is making its first appearance in Asia.

There will also be a gift booth stocking miscellaneous items that can be given as gifts in combination with cosmetics. Goods from ANNA SUI, which sells pouches, mirrors, and other miscellaneous items, and PAUL & JOE BEAUTE will be on display. A stage will be set up in the center of the venue, where seminars and shows by each brand will be held every day during the event. (Seminars require reservations.)