Isetan Shinjuku's first makeup event, "ISETAN MAKEUP PARTY," will be held from March 8th, and will showcase a variety of noteworthy items from a variety of brands.

First and foremost, lips are essential for trendy makeup. TOM FORD BEAUTY will be selling 10 popular colors from its "Lips and Boys Collection" (3,700 yen each), a lip collection named after men whom Tom Ford loves and respects, in limited quantities only at the event venue. Yves Saint Laurent will also be selling colors of its oil lipstick "Volupté Tint-in-Oil" (3,800 yen each), packed with beauty ingredients, exclusive to the Isetan Mitsukoshi Group.

SUQQU's classic color palette is essential for creating a fashionable look. SUQQU will be selling the "Designing Color Eyes" (6,800 yen) color palette, which offers fresh, mature makeup for specific parts, and the "Extra Glow Lipstick" (4,000 yen) lipstick exclusively at the Isetan Shinjuku store and in limited quantities (only available at the event venue from March 8th to 13th). BOBBI BROWN will be releasing a set of three of its popular "Shimmer Brick Palettes" (8,500 yen), which can be used for blush, eyeshadow, and more. Kits that allow you to easily try out the full line will also be available. RMK will be releasing a kit (8,200 yen) with a pouch containing its popular base makeup items, exclusively at the event. Additionally, popular brands will be unveiled at the venue. Celvoke, the skincare brand from Cosme Kitchen, will be setting up a limited-time store at the event to celebrate the launch of its makeup line this spring. Additionally, ARTIS, a makeup brush brand launched in the US in 2013 by makeup artist Matthew Waite-Smith, will be making its Asia debut and will be available to try out in-store.

This is an opportunity to be among the first to experience new brands and discover a plethora of items that can only be found here, so it's a must-see for anyone, not just makeup lovers.