June 16th is Japanese Sweets Day. Isetan Shinjuku will be holding the "Yokan Collection" event from June 11th to 16th at the event space on the 6th floor of the main building to promote the appeal of yokan, a representative item of Japanese sweets.

The concept of the event is "a marriage of tradition and innovation." A wide range of yokan will be introduced, with a variety of looks and flavors, from traditional types to new styles born from innovative ideas, such as mascarpone yokan. The new style of yokan available includes Chidoriya Souhonke's Mascarpone Yokan (300 yen), a cup sweet made with layers of yokan and mascarpone cheese; Kasho Aoyagi Masaie's Yokan Daifuku (350 yen), which is yokan wrapped in a matcha-flavored daifuku; and Kikyoya Orii's Yokan Fondue (184 yen), which is kudzu yokan wrapped in a scone. These three varieties are only available at this store. Traditional yokan is also available. The menu will feature salt yokan (1,019 yen) from Shintsuru Honten, a shop known for its salt yokan, founded in 1873; Hanamame yokan (1,500 yen) from Angetsudo, made with large steamed kidney beans and chestnuts; and Mokume yokan (750 yen) from Suzukitei, featuring a wood grain pattern created with the white of Shiroingen and the red of azuki beans.

In the eat-in area, instead of the traditional pairing with green tea, yokan will be paired with red wine, sparkling wine, coffee, and more, proposing a new way to enjoy yokan.

During the event, a talk show titled "Delicious Marriage of Japanese Sweets and Coffee" will be held on the 12th, featuring Jun Kurogi, owner of the Japanese restaurant Kurogi in Yushima, and Motohisa Asakawa, barista at Sarutahiko Coffee in Ebisu.