FENDI will be holding a pop-up event, "THE SWEET DREAM," showcasing the brand's 2017 Spring/Summer collection from March 22nd to 28th at The Stage on the first floor of the Isetan Shinjuku Main Building.

The collection is inspired by Marie Antoinette's time at the Petit Trianon Palace, its Rococo interior, and its beautiful gardens. Filled with a gorgeous atmosphere, the collection has evolved into a romantic yet sporty look.

The pop-up will also sell limited edition designs of the new "Kan I" chain bag (349,000 yen) and "Mini Peekaboo" (517,000 yen), newly announced as the brand's new icons, as well as limited edition colors of the "FENDI Fruits" fur charm (77,000 yen). In addition to bags and ready-to-wear, the collection also includes shoes and accessories, all of which are filled with a romantic and aristocratic mood, but with a graphic twist.

In addition, during the period, the store will collaborate on display design with German artist Anke Eiler-Gerhardt. Starting with this pop-up, the store is also scheduled to open in major cities across the country.