James Peters, Vice President of Amazon Fashion, the title sponsor of Amazon Fashion Week TOKYO, held a press conference on March 24th, emphasizing the success of AT TOKYO, saying, "We are very pleased with AT TOKYO. I believe the program was enjoyed by the attendees." The press conference was held on the occasion of the visit to Japan of Katherine Bennett, Senior Vice President and Managing Director of IMG. Masahiko Miyake, Chairman of the Japan Fashion Week Organization, also attended. AT TOKYO is a project launched in March this year as part of Amazon Fashion's sponsorship activities. New items can be purchased at the "AT TOKYO" STORE, which brings together notable Tokyo brands selected by Amazon Fashion with a unique perspective. This season, shows and events were held during the week, showcasing brands in a style that blended Tokyo culture and fashion. Vice President James Peters said, "This time we chose three brands: GROWING PAINS, which targets cutting-edge people; BEDWIN & THE HEARTBREAKERS, which is aimed at street fashion; and House＿Commune, which creates elegant and beautiful clothing. We would like to continue this project and introduce new Tokyo brands."

Also, IMG Senior Vice President and Managing Director Catherine Bennett, who visited Japan for the first time in three years, commented, "New York Fashion Week is also exploring new ways to hold shows and presentations (see now, buy now, etc.), but I feel that Tokyo Fashion Week has changed significantly since Amazon joined." Chairman Miyake analyzed, "Our two pillars are B to C and nurturing young talent. I think we've increased awareness by holding events such as parties for the general public, and we'll continue to involve the general public in our efforts. We're seeing the emergence of brands that have the potential to be successful on the world stage, such as Sulvam, which was shortlisted for LVMH." He continued, "We're currently exploring options, including the timing of events, but I think fashion weeks other than Paris Collection will change. However, I believe these movements and initiatives will change in response to the voices of designers and the public, rather than being decided by us, the organizers of the Japan Fashion Week Organization. We want to continue responding to the needs of designers and the public."