Jaeger-LeCoultre, a Swiss watch brand with over 180 years of history, is holding the "Manufacture Tradition and Elegance Fair" at the Isetan Shinjuku Main Building, 4th floor Jewelry & Watches section, until July 1st, showcasing new models just announced in Geneva and classic collections. In addition to Jaeger-LeCoultre's classic collection, the fair also features the new Grande Reverso Night & Day model in the iconic Reverso line, the new Master Ultra Slim 1907 model for men, and the new Rendez-Vous Date model for women. On June 28th, a demonstration will be held in which Jaeger-LeCoultre's only engraver in Japan will demonstrate how to engrave initials and sketches on the back of a Reverso watch. The event will be held twice: from 1:00 PM to 3:00 PM and from 4:00 PM to 6:00 PM. In addition, limited-quantity special gifts will be available to purchasers during the period.