On November 6th, Max Mara opened a pop-up store featuring coats called "Marvelous Max Mara" on the 4th floor Luxury Stage of the Isetan Shinjuku store. It will run until the 12th.

The shop is divided into two sections: the 14SS collection and the 13-14AW collection. The 14SS section features colorful outerwear with orange, green, and blue as the main colors. A pink coat (184,800 yen) is available exclusively at the event. The 13-14AW section features beige and black coats made from wool and alpaca, which are part of the brand's DNA. The brand's iconic J-Bag is also available.

In addition, a video from the fashion show held at the Ryogoku Kokugikan on the 5th is being screened in the central display area. The Max Mara shop on the same floor, reflecting the brand's colorful worldview, is currently showcasing the white T-shirt and voluminous gathered skirt look that appeared in the show's finale.