On November 6th, ANTEPRIMA opened a pop-up store for its "ANTEPRIMA/Wire Bag" in the handbag section on the first floor of the Isetan Shinjuku store. It will run until the 19th.
The store features a full lineup of AW13 items, centered around the "999 Collection," which uses 99.9% pure silver and was announced to commemorate the brand's 20th anniversary. Two new pouches and pochettes from the 999 Collection will be available for sale ahead of their general release in December. Also available are bags with a ribbon motif exclusive to this season and a dark purple bag exclusive to the event.
Other items on sale include the "Animale" series, crafted by skilled artisans in the shapes of animals such as dogs and bears, and bags with tartan check designs exclusive to this store.