Mila Owen unveils full Winter 2020 collection themed around the "new normal"

Oct 31, 2020
Mila Owen, a women's brand developed by Mash Style Lab Co., Ltd., released its 2020 Winter collection on its official online store and the e-commerce department store USAGI ONLINE on October 29th, with pre-orders for the featured items beginning sequentially. This season's theme is "New Normal." Mila Owen has once again expressed through its clothing the concept it has upheld since its launch as a "fashion brand that is part of a lifestyle." The brand offers sophisticated fashion and a comfortable lifestyle.
<URL:https://milaowen.com/page/collection/2020/aw_2nd/?plan=MO201029LOOK&advc=MO201029LOOK >



2020 Winter collection -new normal-
People's needs have changed due to the COVID-19 pandemic.
It is precisely in times like these that we hope to be able to use fashion as a tool to bring happiness to people, to convey something...
For this collection, we focused on items with accent colors that will help you feel positive, as well as basic items that can be worn on a daily basis.

■Line up

Coat27,000yen+tax Knit set up15,000yen+tax Earrings4,400yen+tax Boots14,500yen+taxCoat 27,000 yen + tax Knit set up 15,000 yen + tax Earrings 4,400 yen + tax Boots 14,500 yen + tax
This coat is made from Italian wool blend fabric and features a striking vibrant pink color.

Jacket 19,000yen+tax Knit tops 9,700yen+tax Pants 8,100yen+tax Earrings 4,400yen+tax Bag 8,600yen+taxJacket 19,000yen+tax Knit tops 9,700yen+tax Pants 8,100 yen + tax Earrings 4,400 yen + tax Bag 8,600 yen + tax
A reversible eco-fur jacket that combines versatility and warmth.

Knit tops 7,200 yen + tax Knit skirt 8,500 yen + tax Earrings 4,200 yen + tax Bag 7,700 yen + taxKnit tops 7,200 yen + tax Knit Skirt ¥8,500+tax Earrings ¥4,200+tax Bag ¥7,700+tax
Mila Owen's popular knit set has been updated with longer sleeves for this year's look.

Coat ¥26,000+tax Knit top ¥7,200+tax Skirt ¥9,500+tax Boots ¥14,500+taxCoat ¥26,000+tax Knit Tops ¥7,200+tax Skirt ¥9,500+tax Boots ¥14,500+tax
A blue turtleneck growing inside a warm wool coat

■Recipe
Introducing healthy recipes to make your everyday life a little more fun

Cosme Kitchen Adaptation recipes now availableCosme Kitchen Adaptation recipes now available
SEASON CONCEPT

- New normal -
While battling the coronavirus in the long term,
an era of adopting a new lifestyle has begun,
We believe that people will be more careful than ever when choosing their clothes.

By choosing high-quality yet affordable Mila Owen clothing,
they will be able to spend money on things other than fashion, such as interior design and life events.
We reaffirm our belief in "a fashion brand as a lifestyle," a belief we have held dear since the brand's launch, and return to our roots to redefine the brand's presence.

The model looks on the collection page
express unwavering, timeless basic elegance.
Displaying food plates and product shots, we emphasize the sense of excellence and high quality, proposing a sophisticated lifestyle.



[About Mila Owen]
Mila Owen debuted on February 28, 2014, from Mash Style Lab Co., Ltd. Based on the concept of "NEXT BASIC," broadcasting from Tokyo to the world, we offer sophisticated everyday clothing for discerning urban women who don't surrender entirely to trends or collections. Mila Owen is a sophisticated, next-generation basic brand for women who enjoy true total fashion.

・ONLINE STORE: https://milaowen.com/
Instagram: https://www.instagram.com/milaowen_official/



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