STuREET has been making custom sneakers for many years, and one of their defining features is their ability to quickly pick up on trendy themes. This time, STuREET chose "Halloween" and "Friday the 13th" as their themes. The new "UNHAPPY "HALLO" WEEN" is a limited-time order model available until Friday, November 13th, and is a fascinating pair of shoes from designer RITA, who has given the order period a story. Pre-orders are now being accepted at the official STuREET online store (https://customshoes.thebase.in)
This latest release, "UNHAPPY "HALLO" WEEN," has been carefully crafted not only in design but also in the pre-order period. The shoe is based on the AIR FORCE1 HIGH and is dotted with Jason and horror-themed text written by designer RITA.
While searching for a Halloween theme, STuREET designer RITA noticed that November 13th is a Friday. She created a design that combines Jason, a character from Friday the 13th, with STuREET's signature playful spirit.
The machete, a familiar weapon in Jason films, has been transformed into a swoosh motif. Furthermore, the blood dripping from the swoosh is reminiscent of STuREET's iconic DROP, creating a design unique to Rita. Additionally, by applying black splash paint to the entire black-based body, a sense of unity is created from the illustration to the sole, resulting in a finished product that is a single piece of work.
UNHAPPY "HALLO" WEEN AF1 HIGH
Product name: UNHAPPY "HALLO" WEEN AF1 HIGH
Base model: AIR FORCE1 HIGH
Retail price: 39,800 yen (tax included)
Available at: STuREET official online store (https://customshoes.thebase.in)
Order period: Until 23:59 on Friday, November 13th
About STuREET
2006: A custom brand founded by designer RITA, who majored in art. It began as an art project with the concept of "glossy sneakers suitable for the red carpet." Its elegant and gorgeous designs, combined with its delicate details, have earned it widespread acclaim.
2007: After being commissioned to create sneakers for Ne-Yo's costume at the MTV Awards Japan, the brand began receiving more requests from prominent figures.
2008: The AIR FORCE 1 "DROP-Rubber Limited Edition" featured an unprecedented 3D liquid dripping design on the swoosh. This established the signature DROP design for STuREET.
2013: New Era commissioned the creation of a custom cap, leading to an exhibition and presentation at the Hong Kong World Trade Centre.
2016: Based on the theme of "Nature" incorporating artistic elements, they created the unique "RUST" collection, the polar opposite of luxury.
2018: "AJ1 RUST" was featured in the domestic editions of "HYPEBEAST" and "WWD" and received rave reviews.
And in 2020, STuREET, a pioneer of custom sneakers in Japan, has released numerous works to the world. They are expanding the scope of their activities every day, striving to make custom sneakers more accessible to a wider audience.
Click here for company press release details
This latest release, "UNHAPPY "HALLO" WEEN," has been carefully crafted not only in design but also in the pre-order period. The shoe is based on the AIR FORCE1 HIGH and is dotted with Jason and horror-themed text written by designer RITA.
While searching for a Halloween theme, STuREET designer RITA noticed that November 13th is a Friday. She created a design that combines Jason, a character from Friday the 13th, with STuREET's signature playful spirit.
The machete, a familiar weapon in Jason films, has been transformed into a swoosh motif. Furthermore, the blood dripping from the swoosh is reminiscent of STuREET's iconic DROP, creating a design unique to Rita. Additionally, by applying black splash paint to the entire black-based body, a sense of unity is created from the illustration to the sole, resulting in a finished product that is a single piece of work.
UNHAPPY "HALLO" WEEN AF1 HIGH
Product name: UNHAPPY "HALLO" WEEN AF1 HIGH
Base model: AIR FORCE1 HIGH
Retail price: 39,800 yen (tax included)
Available at: STuREET official online store (https://customshoes.thebase.in)
Order period: Until 23:59 on Friday, November 13th
About STuREET
2006: A custom brand founded by designer RITA, who majored in art. It began as an art project with the concept of "glossy sneakers suitable for the red carpet." Its elegant and gorgeous designs, combined with its delicate details, have earned it widespread acclaim.
2007: After being commissioned to create sneakers for Ne-Yo's costume at the MTV Awards Japan, the brand began receiving more requests from prominent figures.
2008: The AIR FORCE 1 "DROP-Rubber Limited Edition" featured an unprecedented 3D liquid dripping design on the swoosh. This established the signature DROP design for STuREET.
2013: New Era commissioned the creation of a custom cap, leading to an exhibition and presentation at the Hong Kong World Trade Centre.
2016: Based on the theme of "Nature" incorporating artistic elements, they created the unique "RUST" collection, the polar opposite of luxury.
2018: "AJ1 RUST" was featured in the domestic editions of "HYPEBEAST" and "WWD" and received rave reviews.
And in 2020, STuREET, a pioneer of custom sneakers in Japan, has released numerous works to the world. They are expanding the scope of their activities every day, striving to make custom sneakers more accessible to a wider audience.
Click here for company press release details
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