Printed sweatshirt ¥2,999 Corduroy pants ¥3,999
H&M men's wear is releasing a collection that will be released exclusively in Asia. The first model to wear the collection is actor Shuhei Uesugi, who is also a hugely popular fashion icon. This Asia-exclusive collection will be available in Japan, Korea, China, Hong Kong and Taiwan, and in Japan will go on sale from October 29th on the official online store (hm.com/jp) and at 86 stores that carry the men's casual line.

About the Collection
This new Asia-exclusive line is an ongoing collection inspired by Asian trends. Under the theme of "Limitless Wear," it proposes an ageless mix of styles that transcends the boundaries of menswear trends, including casual, street, and fashion. Evolving from basics, the activewear incorporates a playful element to suit modern lifestyles, completing a slightly edgy, up-to-date men's wardrobe.

This collection draws inspiration from the globally beloved table game "mahjong." Unique, Asian-inspired mahjong-inspired graphics on the front and back of sweatshirts and hoodies, as well as jacket and pants sets and vests, will update your fall/winter ensembles. Colors range from black, brown, beige, and khaki, with accents like mustard yellow, dusty blue, and purple providing a finishing touch. Fabrics include cotton, corduroy, and faux shearling, allowing for layering with graphic pieces.
Faux shearling top ¥3,999
Faux shearling vest ¥2,999 Printed sweatshirt ¥2,999
Printed sweatshirt ¥2,999
Printed sweatshirt ¥2,999
"My excitement instantly rose when I heard the names of the global brands and first-class staff. This collection has an Asian feel to it, which felt great on my skin, and coupled with the atmosphere of the location, I was able to spend a very fulfilling shoot. The time felt like it went by so quickly that I was sad to see it end." (Actor Uesugi Shuhei)

■Profile of Uesugi Shuhei
He is currently appearing in a wide range of shows as an actor, including the historical dramas "Kirin ga Kuru" and "24JAPAN".
Making use of his height of 185cm, he is also active as a model, and is also active in music as a member of the hip-hop crew KANDEYTOWN. In addition, the film "Underdog" is scheduled to be released on November 27th.

Corduroy jacket ¥6,499 Corduroy pants ¥3,999 Printed sweatshirt parka ¥3,999
[Product images] *Partial excerpts have been shown.

Printed sweatshirt ¥2,999
Printed sweatshirt ¥2,999
Printed sweatshirt ¥2,999
Printed sweatshirt hoodie ¥3,999
Printed Sweatshirt Parka ¥3,999
Faux Shearling Top ¥3,999
Faux shearling top ¥3,999
Faux shearling top ¥3,999
Faux shearling vest ¥2,999 each
Corduroy jacket ¥6,499 each
Corduroy pants ¥3,999 each
【Collection Details】
Release date: Thursday, October 29th
Number of models: 7 models in total (different colors and patterns available)
Price range: ¥2,999 - ¥6,499
Available at: 86 stores nationwide that carry men's casual wear, and the official online store (hm.com) (As the products available vary by store and online, please contact customer service for details. H&M Customer Service 0120-866-201)


【Campaign Site】
https://www2.hm.com/ja_jp/men/seasonal-trending/asia-limited-collection.html



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