Yojiro Noda
To celebrate the release of its new "Pasha de Cartier" collection, Cartier is launching an original Japan campaign from October 16th, featuring five Japanese achievers active in a variety of genres.

One of the achievers, artist and musician Yojiro Noda, resonates with the spirit of Pasha and will release a special live streaming content (pre-recorded) created specifically for this occasion on the official Cartier LINE account from 9:00 PM on Friday, October 30th.

Yojiro Noda himself selected the music for this campaign. From songs under his personal name, illion, to classic hits by RADWIMPS, he will perform special arrangements that can only be heard here. Enjoy this precious time, exclusively for friends of Cartier's official LINE account (@Cartier).

Comment from Yojiro Noda
"We went into this event with the idea of 'inviting everyone to our studio for a quiet, intimate live performance.' It's been seven months since I last sang live. Even though it was through a camera, I was happy to be able to deliver my songs to everyone after such a long time."

<2020 "pasha de cartier" campaign>
The global campaign for the new "Pasha de Cartier" has been running since September, featuring five exceptionally talented artists (Rami Malek, Troye Sivan, Willow Smith, Maisie Williams, and Jackson Wang).

The original Pasha model, born in 1985, was beloved by historical achievers of the time and has been passed down as a legendary watch. Now, through the Pasha, which has evolved to be more modern for the present day, each achiever is conveying the spirit of the Pasha.

<About Cartier Official LINE>
https://lin.ee/sxfVA25



<Pasha de Cartier Collection>
The Pasha de Cartier is a watch that combines opposites in exquisite harmony. The watch's code is characterized by unconventional designs, such as a railway minute track forming a square at the center of a circular dial. Available in 35mm and 41mm sizes. A diverse lineup includes stainless steel, gold, diamond-set, skeleton, and tourbillon models. A total of 13 new pieces. On sale September 4th.


<About Cartier>
As one of the world's leading luxury Maisons, synonymous with open-mindedness and curiosity, Cartier stands out in its creations, revealing beauty wherever it exists. Cartier's creations, including jewelry, fine jewelry, watches, fragrances, leather goods, and accessories, symbolize the fusion of exceptional craftsmanship and a timeless signature. The Maison currently has 265 boutiques worldwide.



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