adidas Originals, the street sportswear brand of adidas Japan Co., Ltd., has partnered with Beyoncé to create the second collection of its "adidas x IVY PARK" brand, which will be available for pre-sale on the adidas online shop and adidas app from October 29th, with general release on October 30th.
https://shop.adidas.jp/ivypark/
"adidas x IVY PARK" pushes the boundaries of traditional performance wear, consistently developing collections that are functional, stylish and inclusive. The style, expressed in a vivid color palette of coral, yellow tint, green tint, and dark green, expresses Beyoncé's striking and innovative approach to creation.
The collection's campaign message, "THIS IS MY PARK," is conveyed through a series of visuals featuring Beyoncé as an artist, creator, businesswoman, and mother, encouraging everyone to find their own place of brilliance.
■Collection Concept: "THIS IS MY PARK"
Where can you be yourself? What are your goals? What drives you? The second "adidas x IVY PARK" collection will provide strong support for those seeking the answers. Inspired by the inner beauty, strength, energy, and self-esteem of the artists who have found their own shining "PARK," this collection expresses the joy of always finding joy and staying positive.
As the world faces various conflicts and challenges and the future remains uncertain, Beyoncé turned inward to find her place mentally, physically, and emotionally. Through video calls with her children and small activities with them, she found laughter and joy in quiet life, and discovered her own new "PARK."
This collection offers a wide variety of items in genderless sizing, suitable for everything from the gym to everyday wear. Accessories such as belts, socks, hats, functional belt bags, and duffel bags complement the practicality and versatility of the apparel collection.
The footwear collection also includes six new styles, including new colorways of the "IVP ULTRA BOOST," "IVP NITE JOGGER," and "IVP SUPER SLEEK 72," as well as the "IVP FORUM MID" and "IVP FORUM LO." This reinterpretation of classic adidas silhouettes incorporates innovative lacing and hook systems that allow the shoes to be clipped to a gym bag.
"adidas x IVY PARK" combines Beyoncé's love of sport and fashion with adidas' performance and innovation to push the boundaries of athletic wear and further inspire those who appreciate true beauty.
■Pre-release Information
Pre-release will begin on October 29, 2020, on the adidas app and online shop.
Adidas app: https://shop.adidas.jp/mobileapps/
Adidas online shop: https://shop.adidas.jp/ivypark/
General release begins October 30, 2020.
■Major stores
adidas app: https://shop.adidas.jp/mobileapps/
adidas online shop: https://shop.adidas.jp/
adidas Brand Center RAYARD MIYASHITA PARK
atmos
atmos.com: https://www.atmos-tokyo.com/
GR8
Sneakersnstuff Tokyo
BILLYS
BILLYS.com: https://www.billys-tokyo.net/shop/
ABC-MART GRAND STAGE
ABC-MART GRAND STAGE ONLINE: https://gs.abc-mart.net/brand/adidas/
ZOZO TOWN: https://zozo.jp/shop/adidas/
Click here for company press release details
https://shop.adidas.jp/ivypark/"adidas x IVY PARK" pushes the boundaries of traditional performance wear, consistently developing collections that are functional, stylish and inclusive. The style, expressed in a vivid color palette of coral, yellow tint, green tint, and dark green, expresses Beyoncé's striking and innovative approach to creation.
The collection's campaign message, "THIS IS MY PARK," is conveyed through a series of visuals featuring Beyoncé as an artist, creator, businesswoman, and mother, encouraging everyone to find their own place of brilliance.
■Collection Concept: "THIS IS MY PARK"
Where can you be yourself? What are your goals? What drives you? The second "adidas x IVY PARK" collection will provide strong support for those seeking the answers. Inspired by the inner beauty, strength, energy, and self-esteem of the artists who have found their own shining "PARK," this collection expresses the joy of always finding joy and staying positive.
As the world faces various conflicts and challenges and the future remains uncertain, Beyoncé turned inward to find her place mentally, physically, and emotionally. Through video calls with her children and small activities with them, she found laughter and joy in quiet life, and discovered her own new "PARK."
This collection offers a wide variety of items in genderless sizing, suitable for everything from the gym to everyday wear. Accessories such as belts, socks, hats, functional belt bags, and duffel bags complement the practicality and versatility of the apparel collection.
The footwear collection also includes six new styles, including new colorways of the "IVP ULTRA BOOST," "IVP NITE JOGGER," and "IVP SUPER SLEEK 72," as well as the "IVP FORUM MID" and "IVP FORUM LO." This reinterpretation of classic adidas silhouettes incorporates innovative lacing and hook systems that allow the shoes to be clipped to a gym bag.
"adidas x IVY PARK" combines Beyoncé's love of sport and fashion with adidas' performance and innovation to push the boundaries of athletic wear and further inspire those who appreciate true beauty.
■Pre-release Information
Pre-release will begin on October 29, 2020, on the adidas app and online shop.
Adidas app: https://shop.adidas.jp/mobileapps/
Adidas online shop: https://shop.adidas.jp/ivypark/
General release begins October 30, 2020.
■Major stores
adidas app: https://shop.adidas.jp/mobileapps/
adidas online shop: https://shop.adidas.jp/
adidas Brand Center RAYARD MIYASHITA PARK
atmos
atmos.com: https://www.atmos-tokyo.com/
GR8
Sneakersnstuff Tokyo
BILLYS
BILLYS.com: https://www.billys-tokyo.net/shop/
ABC-MART GRAND STAGE
ABC-MART GRAND STAGE ONLINE: https://gs.abc-mart.net/brand/adidas/
ZOZO TOWN: https://zozo.jp/shop/adidas/
Click here for company press release details
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