Enjoy freshly made fish and chips and scones! British exhibition held at Isetan Shinjuku

Event Date:2020.10.23-11.18
Oct 26, 2020

Isetan Shinjuku will be hosting a British Christmas-themed British exhibition, which can be enjoyed both in-store and online. Approximately 40 food and miscellaneous goods brands will be participating in the store, and visitors can enjoy live British gourmet demonstrations, including freshly baked scones, and an online British exhibition using AR.

A wide selection of Christmas scones!!
This year's British exhibition will also feature over 20 types of freshly baked scones from 11 brands! One of the highlights will be the scones made using a recipe by Thibaut Marchon, the chef who won the popular British cooking competition TV show "British Bakeoff" in 2019! Each shop will also have a selection of Christmas-themed scones.


(Photo on the left) Christmas Scone 291 yen
This scone, based on a recipe by the chef who won the popular cooking competition TV show in 2019, will be making its first appearance at the UK exhibition. It is made with organic spices and is characterized by its delicate, fine-grained dough, kneaded by hand, left to rest for a long time, and crafted using only organic spices. It is also available as a set in the online store.

(Photo on the right) Double Butter Christmas Scone 389 yen, limited to 150 per day
Two cute, eye-shaped red drenched cherries add a touch of Christmas cheer. Enjoy the flavor made with plenty of butter and the festive atmosphere.

Experience it live! Enjoy gourmet food demonstrations at the venue


〈The Bay〉The Bay Fish & Chips & Roast Chicken Sandwich (Tikka Masala Sauce) Limited to 50 per day, 2,315 yen
A set of The Bay's Fish & Chips, voted number one in the UK in 2013, and a Roast Chicken Sandwich. Exclusively available at Isetan Shinjuku.


Linton's - British tea merchant's milk tea and ginger biscuits - 440 yen (limited to 200 cups per day)
The Linton's milk tea stand will be appearing at the Isetan UK exhibition! A set of milk tea and biscuits, beloved in the UK, will be available.

Twitter campaign starts on October 23rd!
One lucky winner will receive a "Lington's & Camellias Tea House London special set" worth a total of 100,000 yen.


[Application period] Friday, October 23rd, 2020 to Tuesday, November 3rd (national holiday) 11:59pm
[How to enter]
1. Follow the official Isetan Shinjuku Twitter account (https://twitter.com/isetanshinjuku). 2. Retweet the campaign tweet.
[Prize shipping] : Scheduled for late November, : Scheduled for late December
For more details, please see the British Exhibition special website. https://www.mistore.jp/shopping/event/shinjuku_e/british_10

Isetan Mitsukoshi app campaign underway!
Those who meet the conditions and register for the app will receive a gift of baked goods on a first-come, first-served basis.

【Three Tiers】Baked goods【Three Tiers】Baked goods
For three days only, from October 31st to November 2nd, we are running a campaign to receive a gift of baked goods if you download and register for the Isetan Mitsukoshi app and spend 5,500 yen or more at the British Exhibition, held in-store. For more details, please visit the British Exhibition special website. https://www.mistore.jp/shopping/event/shinjuku_e/british_10

[Download the app here] https://cp.mistore.jp/common/service/miapp/main.html
An online live commerce event is scheduled for 7pm on October 27th, where we will introduce how to spend Christmas in the UK and local sweets. The online British Exhibition will also feature over 250 products, including traditional British food, alcohol, tea items and other living goods. Some products will be delivered in time for Christmas, allowing you to enjoy a British-style Christmas at home. This year, you can fully enjoy the British atmosphere both in-store and online. Please keep an eye out.

◆Isetan British Exhibition
・Isetan Shinjuku Main Building, 6th Floor, Event Hall October 28th (Wed) - November 3rd (Tues., National Holiday) (final day until 6:00 PM)
・Online British Exhibition (Isetan Mitsukoshi Online Store) October 23rd (Fri) - November 18th (Wed) until 10:00 AM
*All prices include tax.
*Content may be subject to change without notice.



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