Banana Republic will be running a holiday campaign this season featuring real families and couples who share love in their own unique ways. The campaign video, themed "Love the Present," which reflects deep bonds, affection, and gratitude for the present moment, is being broadcast across the United States as a television commercial for the brand's seasonal campaign, the first since 2005.
https://youtu.be/RfX9uR40G88
The campaign features Guinevere van Seenus, author Beau Friedlander, Barbara Valente, photographer Paulo Almeida, and Samantha Marie. The video features five real-life families and couples who are gaining attention in the United States, including couples Gradoville and Nicola Wincenc, Sanna Backstrom and Lucas Cristino, and their son August. The video depicts unique family moments celebrating the holidays at home, and proposes fashion that combines comfort and trendy style, including a high-quality outerwear collection, soft knitwear that can be worn daily, and gorgeous skirts that add color to the holiday season.
"The 2020 holiday season has been a year like no other, and it's a great opportunity to refocus on what really matters, like spending time with loved ones and enjoying the little moments in everyday life," said Mike Janover, Head of Marketing at Banana Republic. "With consumer purchasing trends shifting and people staying at home more than ever, now is the perfect time to reach a broad audience through national broadcast and showcase the versatility of our products."
In addition to the campaign video, Banana Republic will continue to demonstrate its commitment to being a better brand by supporting those in need this holiday season, a time to show gratitude. This will begin with further expanding its partnership with Feeding America(R).
This partnership began in May 2020, when Banana Republic donated proceeds from sales of masks to Feeding America(R)'s COVID-19 Response Fund. On Giving Tuesday, December 1, 2020, Banana Republic will donate $10 per sweater to Feeding America(R), up to a total of $25,000, adding to its total donations of over $220,000 to date.
"We're honored to partner with Banana Republic again this holiday season," said Lauren Biedron, VP of Corporate Partnerships at Feeding America. "Millions of Americans need food bank support. In 2020 alone, one-sixth of the population may face food insecurity due to the economic impact of the COVID-19 pandemic. We're grateful for Banana Republic's efforts and the more than $220,000 they've donated to combat hunger."
Feeding America will also donate $35,000 to CARE (http://fight.care.org/), an organization dedicated to ending poverty and achieving social justice for women and girls around the world. CARE has been Gap Inc.'s long-time implementation partner for its P.A.C.E. (Personal Advancement & Career Enhancement) program. The program began in 2007 and has provided basic life skills and technical training to more than 500,000 women in 17 countries. To date, Banana Republic has donated more than $225,000 to CARE.
Enjoy Banana Republic's holiday collection along with this heartwarming holiday campaign video.
■About Feeding America(R) @feedingamerica
Feeding America(R) is America's largest hunger relief organization. Through a network of 200 food banks and 60,000 food pantries and meal programs, it provides meals to more than 40 million people each year. It also supports various programs that address food waste prevention, food security for recipients, public education on hunger issues, and advocacy for hunger prevention legislation. www.feedingamerica.org
■About CARE @careorg
Founded in 1945, CARE has decades of experience advocating for the empowerment of women and girls, one of the most effective solutions to poverty eradication and social justice. By earning an income, women and girls have the power to improve the lives of their families and entire communities. Since partnering with Gap Inc. in 2007, CARE has provided women with the skills and training they need to speak up, build self-confidence, and create a better future for themselves and their families through Gap Inc.'s P.A.C.E. program. CARE is also responding to the COVID-19 humanitarian crisis in more than 65 countries, providing meals and cash assistance to America's frontline workers and those in need.
■About Banana Republic (@BananaRepublic)
Banana Republic is a global brand founded in San Francisco in 1978. It offers elegant and versatile wardrobes crafted from high-quality materials. With thoughtful designs and a commitment to craftsmanship, the collection offers a lineup that can be worn again and again with a fresh feel, and suits any style. Banana Republic's collection of clothing, costume jewelry, shoes, and handbags is available at over 600 directly operated and franchised stores worldwide, as well as online at https://bananarepublic.gap.co.jp/.
Click here for company press release details
https://youtu.be/RfX9uR40G88
The campaign features Guinevere van Seenus, author Beau Friedlander, Barbara Valente, photographer Paulo Almeida, and Samantha Marie. The video features five real-life families and couples who are gaining attention in the United States, including couples Gradoville and Nicola Wincenc, Sanna Backstrom and Lucas Cristino, and their son August. The video depicts unique family moments celebrating the holidays at home, and proposes fashion that combines comfort and trendy style, including a high-quality outerwear collection, soft knitwear that can be worn daily, and gorgeous skirts that add color to the holiday season.
"The 2020 holiday season has been a year like no other, and it's a great opportunity to refocus on what really matters, like spending time with loved ones and enjoying the little moments in everyday life," said Mike Janover, Head of Marketing at Banana Republic. "With consumer purchasing trends shifting and people staying at home more than ever, now is the perfect time to reach a broad audience through national broadcast and showcase the versatility of our products."
In addition to the campaign video, Banana Republic will continue to demonstrate its commitment to being a better brand by supporting those in need this holiday season, a time to show gratitude. This will begin with further expanding its partnership with Feeding America(R).
This partnership began in May 2020, when Banana Republic donated proceeds from sales of masks to Feeding America(R)'s COVID-19 Response Fund. On Giving Tuesday, December 1, 2020, Banana Republic will donate $10 per sweater to Feeding America(R), up to a total of $25,000, adding to its total donations of over $220,000 to date.
"We're honored to partner with Banana Republic again this holiday season," said Lauren Biedron, VP of Corporate Partnerships at Feeding America. "Millions of Americans need food bank support. In 2020 alone, one-sixth of the population may face food insecurity due to the economic impact of the COVID-19 pandemic. We're grateful for Banana Republic's efforts and the more than $220,000 they've donated to combat hunger."
Feeding America will also donate $35,000 to CARE (http://fight.care.org/), an organization dedicated to ending poverty and achieving social justice for women and girls around the world. CARE has been Gap Inc.'s long-time implementation partner for its P.A.C.E. (Personal Advancement & Career Enhancement) program. The program began in 2007 and has provided basic life skills and technical training to more than 500,000 women in 17 countries. To date, Banana Republic has donated more than $225,000 to CARE.
Enjoy Banana Republic's holiday collection along with this heartwarming holiday campaign video.
■About Feeding America(R) @feedingamerica
Feeding America(R) is America's largest hunger relief organization. Through a network of 200 food banks and 60,000 food pantries and meal programs, it provides meals to more than 40 million people each year. It also supports various programs that address food waste prevention, food security for recipients, public education on hunger issues, and advocacy for hunger prevention legislation. www.feedingamerica.org
■About CARE @careorg
Founded in 1945, CARE has decades of experience advocating for the empowerment of women and girls, one of the most effective solutions to poverty eradication and social justice. By earning an income, women and girls have the power to improve the lives of their families and entire communities. Since partnering with Gap Inc. in 2007, CARE has provided women with the skills and training they need to speak up, build self-confidence, and create a better future for themselves and their families through Gap Inc.'s P.A.C.E. program. CARE is also responding to the COVID-19 humanitarian crisis in more than 65 countries, providing meals and cash assistance to America's frontline workers and those in need.
■About Banana Republic (@BananaRepublic)
Banana Republic is a global brand founded in San Francisco in 1978. It offers elegant and versatile wardrobes crafted from high-quality materials. With thoughtful designs and a commitment to craftsmanship, the collection offers a lineup that can be worn again and again with a fresh feel, and suits any style. Banana Republic's collection of clothing, costume jewelry, shoes, and handbags is available at over 600 directly operated and franchised stores worldwide, as well as online at https://bananarepublic.gap.co.jp/.
Click here for company press release details
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