Founded in France in 1849 and garnering attention for its investment by LVMH CEO Bernard Arnault in 2010, bag brand MOYNAT has opened its first pop-up shop in Japan, "Le Moynat Trunk Show," at the Isetan Shinjuku store for a limited period of approximately one month.

This trunk show is scheduled to travel to five continents, and this is its second time, following its July visit to Galeries Lafayette in Paris. The one-of-a-kind "Macaron Trunk" was unveiled for the first time in Japan.

This macaron trunk, which can hold up to 64 macarons, was inspired by artistic director Ramesh Nair's experience passing by the Parisian patisserie Pierre Hermé Paris. "Macarons, a simple and basic French dessert, have been elevated to a luxurious quality by Pierre Hermé. I was drawn to that story," says Ramesh. The red color and circular shape are inspired by the Japanese flag, while the opening mechanism, which splits from the center, is inspired by the way a ladybug opens its wings. The colors used in the details were also inspired by Pierre Hermé's macarons. The collection also includes many of the brand's signature handbags, including the "Quattro" reversible tote bag with two straps and the "Pauline" lightweight handbag, inspired by Moynat's trunks, which are shaped to fit the shape of a car. These two particularly popular styles are also available in smaller, more portable sizes to meet the needs of Japanese women. The new "Limousine" bag, featuring the brand's signature key lock and goatskin lines, is also available in a wide range of colors. Ramesh says, "The three things I value most are minimalism, perfection, and craftsmanship. Each bag is crafted using advanced artisanal techniques, but we are also unwilling to compromise on even the smallest details." CEO Guillaume Dabban adds, "Moynat has many elements that resonate with Japanese people, such as the high quality backed by craftsmanship and the history of the house. 10% of our Paris store's clients are Japanese. I'm looking forward to our future development in Japan, and I hope to gradually expand our business, starting with this pop-up shop project." Moynat was founded when it developed trunks to be carried on the roofs of carriages and automobiles, and since 1854 has expanded to include canvas bags and women's handbags. The company closed its doors in 1976, but reopened in 2011 with investment from Bernard Arnault. Its flagship store is located on Rue Saint-Tore in Paris. Just like the Paris store, this pop-up shop was designed by Tokyo-based architect Gwenael Nicolas and is scheduled to tour five continents.