The self-restraint lifestyle during the COVID-19 pandemic has dramatically changed our lives. Spending more time at home has led to renewed interest in personal hygiene and a desire to spend time in a space that feels safe and secure. A comfortable life is one that feels good physically and mentally. The ninth "Lifestyle Design Exhibition" will propose living styles for a "new, comfortable life" divided into six fundamental lifestyle themes. 
 
■Dates: Wednesday, October 21st to Tuesday, November 3rd (National Holiday)
■Venue: 7th Floor = Interior Floor, all participating sales areas
 
My Chair Collection: A chair that blends into your life and brings you closer 7th Floor (Central A6) = Living Room Goods
We will introduce a wide range of chairs, from simple chairs with an appealing wooden texture and feel to chairs that emphasize design and functionality. We will propose chairs that will accompany you in various moments, such as eating, watching, writing, and relaxing.
 
  ※This is an example of coordination.
※This is an example of coordination. 
●Carl Hansen & Son Y Chair Hans J. Wegner
Material: Oak (oil finish) Price: 119,900 yen
The beautiful curves of the bentwood and the comfortable seating of the paper cord are its charms. This is a classic chair that will continue to be loved for a long time.
*The image is an example of coordination.
 
Good Design Marche
We will be offering a selection of Good Design award-winning items that will enrich your new lifestyle.
 
 
●Handmade kids' pillow Pillow size: 32×50cm Price: 4,400 yen
 
Make home cooking easy and delicious with Japanese design 7th floor (North A3) = Kitchen department
In the season when more people eat meals at home, we recommend taking your usual cooking to the next level with cooking tools packed with Japanese techniques.
 
 
● Vermicular Rice Pot (cooks 5 cups) Price: ¥87,780
Adjust the heat and time with a single touch. Every grain of rice stands up firmly and is cooked to a fluffy, just-right firmness.
Preparing for winter in your daily life - Preventing colds with design - 7th floor (center B6) = Towel section
We offer skin-friendly masks selected by towel artisans, a sanitizing spray that can be made using only tap water, and a portable mask sanitizing case.
 
 
 
●High-performance disinfectant spray "e-3X" Price: 18,480 yen
By mixing it with tap water, you can easily make a high-performance disinfectant solution at home.
 
Design your bedding to your liking ~ Custom-made cover fair~ 7th floor (center B5) = Bedding department
Choose your favorite style, colour and pattern from a wide variety of designs and have pillowcases and duvet covers made. Design your bedroom to your liking with custom-made covers. :
 
Enjoy Everyday Life ~Everyday Standard Goods Fair~ 7th Floor (North A2) = Kurashino Gifuto
Kurashino Gifuto is a corner that brings together the finest food, clothing, and shelter from all over Japan, and offers a selection of excellent items such as miscellaneous goods and food from within the Good Design Award. It also makes a great gift for someone special. 7th Floor (North A2) = Kurashino Gifuto
 
Enjoy Everyday Life ~Everyday Standard Goods Fair~ 7th Floor (North A2) = Kurashino Gifuto
Kurashino Gifuto is a corner that brings together the finest food, clothing, and shelter from all over Japan, and offers a selection of excellent items such as miscellaneous goods and food from within the Good Design Award. It also makes a great gift for someone special.
 
 
●Z Jeans / Classic straight jeans Material: 100% cotton Price: 16,200 yen
These jeans are made in Kojima, Kurashiki city, Okayama prefecture.
 
 
●KISSO (Sabae city, Fukui prefecture) / Ear pick Price: 4,290 yen
These colorful ear picks are made in Sabae, the city of glasses, using materials and techniques used for glasses.
 
● HAKO / Leaf Incense (5 sticks) Price: 2,420 yen
Paper incense that is beautiful when displayed and elegant when burned. Comes in 5 scents with a Japanese flair.
 
Lifestyle Design Exhibition 2020 Period: Saturday, October 24th - Tuesday, November 3rd (National Holiday)
The Lifestyle Design Exhibition proposes ways of living a fulfilling life that is true to yourself from your 50s onwards. This year, the 9th edition of the exhibition will be held under the theme of "A New Comfortable Lifestyle." Divided into six themes, it will propose living styles that will achieve a "new comfortable lifestyle" along with comfortable items.
 
[The joy of eating and the joy of cooking] A design that will become your everyday partner in the kitchen and at the dining table.
[The habit of taking a breather] Create a habit of taking a moment to relax in your life.
[Enjoying nature] Little bits of nature in everyday life
[Feeling comfortable, too] Items that perfectly suit your current mood and body.
[The basics of life] To live in peace of mind and body at all times.
[Remote work space] A workspace that blends in with your relaxation space.
●Task chair vertebra03 ITOKI Corporation Price from 77,770 yen 
It has an appearance that fits in well with working in the living room, and comfort that naturally leads to correct sitting posture.
 
Lifestyle Design Exhibition 2020
■Theme: New lifestyles in the COVID-19 era "New living comforts"
■Dates: Saturday, October 24th - Tuesday, November 3rd (national holiday) = 7th floor special venue, 7th floor interior sales locations
■Seibu Ikebukuro Main Store special website: https://www.sogo-seibu.jp/ikebukuro/topics/page/1476932.html?cateid=1
■Organizer: Lifestyle Design Exhibition Executive Committee [Caring Design General Incorporated Association]
■Cooperation: Japan Institute of Design Promotion (Public Interest Incorporated Foundation)
 
Seibu Ikebukuro Main Store
Address: 1-28-1 Minami-Ikebukuro, Toshima-ku, Tokyo 171-8569
Phone: 03-3981-0111 (main number)
Business Hours: 10:00 AM - 9:00 PM *Until 8:00 PM on Sundays and holidays (irregular holidays)
Website: https://www.sogo-seibu.jp/ikebukuro/
 
Click here for company press release details
  
■Dates: Wednesday, October 21st to Tuesday, November 3rd (National Holiday)
■Venue: 7th Floor = Interior Floor, all participating sales areas
My Chair Collection: A chair that blends into your life and brings you closer 7th Floor (Central A6) = Living Room Goods
We will introduce a wide range of chairs, from simple chairs with an appealing wooden texture and feel to chairs that emphasize design and functionality. We will propose chairs that will accompany you in various moments, such as eating, watching, writing, and relaxing.
 ※This is an example of coordination.
※This is an example of coordination. ●Carl Hansen & Son Y Chair Hans J. Wegner
Material: Oak (oil finish) Price: 119,900 yen
The beautiful curves of the bentwood and the comfortable seating of the paper cord are its charms. This is a classic chair that will continue to be loved for a long time.
*The image is an example of coordination.
Good Design Marche
We will be offering a selection of Good Design award-winning items that will enrich your new lifestyle.

●Handmade kids' pillow Pillow size: 32×50cm Price: 4,400 yen
Make home cooking easy and delicious with Japanese design 7th floor (North A3) = Kitchen department
In the season when more people eat meals at home, we recommend taking your usual cooking to the next level with cooking tools packed with Japanese techniques.

● Vermicular Rice Pot (cooks 5 cups) Price: ¥87,780
Adjust the heat and time with a single touch. Every grain of rice stands up firmly and is cooked to a fluffy, just-right firmness.
Preparing for winter in your daily life - Preventing colds with design - 7th floor (center B6) = Towel section
We offer skin-friendly masks selected by towel artisans, a sanitizing spray that can be made using only tap water, and a portable mask sanitizing case.

●High-performance disinfectant spray "e-3X" Price: 18,480 yen
By mixing it with tap water, you can easily make a high-performance disinfectant solution at home.
Design your bedding to your liking ~ Custom-made cover fair~ 7th floor (center B5) = Bedding department
Choose your favorite style, colour and pattern from a wide variety of designs and have pillowcases and duvet covers made. Design your bedroom to your liking with custom-made covers. :
Enjoy Everyday Life ~Everyday Standard Goods Fair~ 7th Floor (North A2) = Kurashino Gifuto
Kurashino Gifuto is a corner that brings together the finest food, clothing, and shelter from all over Japan, and offers a selection of excellent items such as miscellaneous goods and food from within the Good Design Award. It also makes a great gift for someone special. 7th Floor (North A2) = Kurashino Gifuto
Enjoy Everyday Life ~Everyday Standard Goods Fair~ 7th Floor (North A2) = Kurashino Gifuto
Kurashino Gifuto is a corner that brings together the finest food, clothing, and shelter from all over Japan, and offers a selection of excellent items such as miscellaneous goods and food from within the Good Design Award. It also makes a great gift for someone special.

●Z Jeans / Classic straight jeans Material: 100% cotton Price: 16,200 yen
These jeans are made in Kojima, Kurashiki city, Okayama prefecture.

●KISSO (Sabae city, Fukui prefecture) / Ear pick Price: 4,290 yen
These colorful ear picks are made in Sabae, the city of glasses, using materials and techniques used for glasses.

● HAKO / Leaf Incense (5 sticks) Price: 2,420 yen
Paper incense that is beautiful when displayed and elegant when burned. Comes in 5 scents with a Japanese flair.
Lifestyle Design Exhibition 2020 Period: Saturday, October 24th - Tuesday, November 3rd (National Holiday)
The Lifestyle Design Exhibition proposes ways of living a fulfilling life that is true to yourself from your 50s onwards. This year, the 9th edition of the exhibition will be held under the theme of "A New Comfortable Lifestyle." Divided into six themes, it will propose living styles that will achieve a "new comfortable lifestyle" along with comfortable items.

[The joy of eating and the joy of cooking] A design that will become your everyday partner in the kitchen and at the dining table.
[The habit of taking a breather] Create a habit of taking a moment to relax in your life.
[Enjoying nature] Little bits of nature in everyday life
[Feeling comfortable, too] Items that perfectly suit your current mood and body.
[The basics of life] To live in peace of mind and body at all times.
[Remote work space] A workspace that blends in with your relaxation space.
●Task chair vertebra03 ITOKI Corporation Price from 77,770 yen
It has an appearance that fits in well with working in the living room, and comfort that naturally leads to correct sitting posture.
Lifestyle Design Exhibition 2020
■Theme: New lifestyles in the COVID-19 era "New living comforts"
■Dates: Saturday, October 24th - Tuesday, November 3rd (national holiday) = 7th floor special venue, 7th floor interior sales locations
■Seibu Ikebukuro Main Store special website: https://www.sogo-seibu.jp/ikebukuro/topics/page/1476932.html?cateid=1
■Organizer: Lifestyle Design Exhibition Executive Committee [Caring Design General Incorporated Association]
■Cooperation: Japan Institute of Design Promotion (Public Interest Incorporated Foundation)
Seibu Ikebukuro Main Store
Address: 1-28-1 Minami-Ikebukuro, Toshima-ku, Tokyo 171-8569
Phone: 03-3981-0111 (main number)
Business Hours: 10:00 AM - 9:00 PM *Until 8:00 PM on Sundays and holidays (irregular holidays)
Website: https://www.sogo-seibu.jp/ikebukuro/
Click here for company press release details
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