ROCKET X (¥22,000 + tax)
 HOKA ONE ONE(R) HOKA ONE ONE(TM) (a division of Deckers Brands/NYSE:DECK) is an innovative premium running shoe brand that delivers exceptional comfort through its unique technology.

HOKA is pleased to announce the release of the ROCKET X, the lightest shoe in its Spring/Summer 2021 lineup for elite athletes, on November 6th. The shoe boasts exceptional rebound and explosive power. The shoes are available for purchase at the HOKA ONE ONE official website and retailers nationwide.

After years of development, the long-awaited release of the ROCKET X is a racing shoe for all speeds and paces. Equipped with a patent-pending carbon plate that enhances rebound and propulsion, it delivers a fast, efficient, and propulsive run. Designed for racing, the "Speed Dagger" (a device that pierces speed) delivers an unprecedented sense of speed and lightness, making it one of HOKA's most energetic shoes.

To celebrate the release of the ROCKET X, HOKA will be hosting the "HOKA ONE ONE PB Challenge," a virtual 10km and 5km time trial event from November 6th to mid-December (tentative). Those who achieve their personal best (PB) will receive a completion certificate and a PB prize from HOKA, while top finishers will receive HOKA apparel and original novelty items. Details about the event will be announced on the HOKA official website and on social media (Facebook, Twitter). For more information about the ROCKET X, please see below.

ROCKET X

ROCKET X
One of the most energetic shoes ever released by HOKA ONE ONE, the ROCKET X is a lightweight, highly responsive and responsive racing shoe for elite athletes. As the lightest racing flat in HOKA's lineup, this shoe, suitable for all speeds and paces, is the result of years of development and is finally here. The ROCKET X uses a highly responsive carbon fiber plate for a fast, efficient, and propulsive run. Designed for racing, this "speed dagger" features HOKA's lightest foam ever, a soft midsole carrier, a breathable mesh upper, and lightweight rubber foam over a foam outsole for a lightweight overall shoe. Rocket X delivers the fastest, most adrenaline-pumping ride you've ever experienced.

ROCKET X (White・Diva Blue)
Price: 22,000 yen + tax (24,200 yen including tax)
Release date: Friday, November 6, 2020
Product information page: https://www.hokaoneone.jp/rocket-x/
Retailers:
・Sports and outdoor specialty stores
[List of stores] https://www.hokaoneone.jp/blog-post/?id=storelist-rocketx
・HOKA ONE ONE official website https://www.hokaoneone.jp
Available in: Unisex (23.0 cm – 30.0 cm, 1 color, 210 g/27 cm)
Sole specs: Offset 5 mm / Heel 30 mm / Forefoot 25 mm

[TECHNOLOGY]

ROCKET X (White・Diva Blue)
[Upper]
- Highly breathable mesh upper
- Tongue shape that fits the leg


[Midsole]
- Compression EVA foam stabilizes the foot and absorbs the impact of landing
- A carbon fiber plate enables smooth foot movement
- Meta-rocker technology provides a fast, propulsive running feel from the start of a run


[Outsole]
- Rubber outsole is divided into necessary areas to achieve lightweight and durability

[About HOKA ONE ONE]
HOKA ONE ONE® (HOKA ONE ONE™) creates premium performance footwear for all sports enthusiasts. Born from the outdoors, HOKA ONE ONE™ shoes were initially known for their distinctive, thick midsoles. Today, the brand develops shoes that combine unique functionality and design, inspired by the challenges faced by a wide range of users, primarily in running, walking, fitness, and outdoor activities. HOKA ONE ONE brings the joy of globetrotting to a wide range of sports enthusiasts, from serious runners to fitness enthusiasts, through bold, and sometimes unimaginative, methods. For more information, visit https://www.hokaoneone.jp or follow @hokaoneone #timetofly.

【About Deckers Brands】
Deckers Brands is a global leader in the design, distribution, and wholesale of innovative footwear, apparel, and fashion accessories, offering both everyday casual lifestyle pieces and high-performance performance gear. The brand portfolio includes UGG®, Koolaburra®, HOKA ONE ONE®, Teva®, and Sanuk®. Deckers Brands products are sold in over 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year track record of growing niche footwear brands into market-leading lifestyle brands attracting millions of loyal fans worldwide. For more information, visit https://www.deckers.com.



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