Neibrain Co., Ltd. will be hosting a pop-up store at Matsuya Ginza for "CAGIANA," a shoe brand that manufactures and sells Su Misura shoes on a made-to-order basis.
■CAGIANA URL: https://cagiana.jp
CAGIANA, the "Su Misura" shoe brand, was founded in 2019 by a group of shoemakers with around 20 years of experience. "Su Misura" means tailoring shoes for the customer. In Japan, this is categorized as "semi-order" or "pattern order."
However, CAGIANA's "Su Misura" is different. Not only do you get to choose the color and size, but you can also have shoes "made to measure" that are tailored to fit your foot size. One of its major features is "personal size pattern order," which combines the benefits of both full order and pattern order.

Casina shoes are made by experienced shoemakers at "Su Misura" and combine high functionality with stylish design. To coincide with the store's opening, we have prepared 15 new models for the 2020 Autumn/Winter collection!

Dress Business
SOKO《Shimofuri》 Black
CA003R-20A1BK
 79,200 yen (tax included)

[Features of shoes created by shoemakers who believe that God is in the details]
- "Unparalleled design" with colors dyed by hand by artisans
- "High-quality leather" tanned by trusted and proven European tanners
- "Shoes with a natural feel that makes your step light" that maximizes walking function
- "Casina original insole" for comfort woven from Japanese paper
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[Shoe fitting experience]
Shoe fitting experience sessions will be held at the venue throughout the period. Kasina staff will measure your feet and perform shoe fitting to advise you on the shoe size that best suits your feet. Please come and join us for a fitting session where you can experience the ultimate comfort.
*Application is free


Dress Casual
SOKO《Shimofuri》 Extra Dark Brown & Navy
CA003M-20A1EDBRNV
 96,800 yen (tax included)

[Patine demonstration by a shoemaker]
On weekends and public holidays only, a shoemaker will demonstrate the dyeing method "patine techniques"!
This is a rare opportunity to see how shoes are dyed, so please come and see for yourself.
Dates: October 24th (Sat), 25th (Sun), 31st (Sat), November 1st (Sun), 3rd (Tues, national holiday)


Dress Casual
SEIRAN《青藍》 Extra Dark Brown
CA031M-20A1EDW
96,800 yen (tax included)


Boots
BOOTS BIKER《Biker Boots》 Extra Brown
CA019-19A1EBW
129,800 yen (tax included)


Sneakers
SYURIN《Autumn Rain》 White
CA011-20A1WH
59,400 yen (tax included)

《Casina POP UP STORE 2020 AW Event Details》
【Event Period】 Wednesday, October 21st to Tuesday, November 3rd, 2020
10:00 AM - 8:00 PM
*Until 7:30 PM on Sunday, October 25th and Sunday, November 1st
[Venue] Matsuya Ginza, 5th floor, special central space

Please take this opportunity to visit us.


[About CAGIANA]
When it comes to buying shoes, we've heard a lot of complaints from customers, such as, "I found shoes I like, but they don't come in my size," "There are only a few designs for shoes that fit my foot size," "I'm unsure whether shoes sold online will fit my foot size, so it's hard to buy," and "I wish the manufacturing time for custom-made shoes would be shorter."

So, led by Yamamoto, president of house builder Neibrain, a group of skilled shoemakers from Kobe, one of Japan's leading shoe cities, came together to form this brand to meet customer requests.


Shoes and architecture. While at first glance these two things may seem unrelated, they share a common thread: they are deeply connected to the very foundations of the human body. My company, Nabrain Co., Ltd., originated in building homes that bring physical comfort to the people who live in them. We have proposed and continue to build homes that allow people to feel comfortable both physically and mentally, eliminating as much as possible factors that burden residents, such as sick building syndrome caused by the living environment. We provide living environments that combine excellent design and functionality, and it has given us great joy to see our customers' joy.

The new shoemaking we are starting also stems from the need for physical comfort. In my many years of traveling both domestically and internationally, I have yet to come across a pair of men's shoes that combines the functionality of sports shoes with the design of fashion brand shoes. This was true not only for ready-made shoes, but also for custom-made shoes.

Japan is rich in soil where both the technology for making functional shoes and an excellent sense of design exist. By tapping into this soil, CAGIANA was born as a new shoe brand that combines functionality and design never before seen. Although our products are made in Japan, I want them to be shoes that allow wearers to walk with style no matter where they land in the world. That is my wish as a creator. Just as with building a house, our basic approach to shoemaking is that communication with the customer is essential. Our customers' excitement and joy are ours as well, and just like with building a house.
Founder and CEO: Naoto Yamamoto


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